Digital Analyst (Data)

Department of Transport and Planning; City of Melbourne; On-site; AUD 80,000 - 110,000; Full time

Job summary

Department of Transport and Planning in Melbourne—CBD seeks a Digital Analyst (Data) on a fixed-term basis until 30 June 2027. The role partners with the Digital Strategy & Performance team to deliver insights and performance reporting on ticketing transactions across Transport Victoria’s website and app.

You will build measurement frameworks aligned with business goals, map analytics to customer journeys, and create reports from data warehouses and Google Analytics, presented via data

Qualifications

• Mandatory ability to translate data into actionable insights with stakeholder communication.
• Experience presenting digital channel performance and insights to stakeholders.
• Proficiency with Google Analytics for websites and apps, including GA4, and SQL for querying databases.
• Strong Excel skills with data visualization tools like Looker Studio or Power BI; knowledge of R or Python is desirable.

Responsibilities

• Deliver insights and performance reporting on ticketing transactions across the website and app.
• Develop measurement frameworks aligned with business goals and map analytics to customer journeys.
• Create reports using data from warehouses and Google Analytics, presented via data visualization platforms.
• Analyse data from multiple sources, identify trends, and provide actionable recommendations.

Skills

Data insights

Stakeholder communication

Deadline driven

Team collaboration

Tools

Google Analytics

SQL

Excel

Power BI

Looker Studio

R

Python

Job description

Title: Digital Analyst (Data)

Requisition ID: 12371

Work Type: Fixed Term Full Time

Fixed Term Period: Fixed term until 30 June 2027

Location: Melbourne - CBD

Date Posted: 10 Sept 2026

About Us

We create thriving places and connected communities. We plan, build and maintain Victoria’s transport, planning and land services. We are committed to a safe, inclusive and high-performing workplace.

We welcome applicants from diverse backgrounds and are committed to creating a safe, inclusive workplace where our people can thrive and do meaningful work.

About The Role

This is a Fixed Term Position until 30 June 2027.

The role works with the Digital Strategy & Performance team to deliver insights and performance reporting on ticketing transactions across Transport Victoria’s website and app.

It develops measurement frameworks aligned with business goals and maps ticketing analytics to understand online customer activity and key transaction journeys.

The role creates reports using data from sources such as data warehouses and Google Analytics, presented through data visualisation platforms.

It analyses and interprets data from multiple sources, including customer feedback, to identify trends, provide meaningful insights and develop innovative solutions to complex business needs.

What we're looking for (Selection Criteria)

• is skilled at turning data into actionable insights. You use sources like Google Analytics and data warehouses to uncover the stories behind the data.
• is confident with digital tools such as PowerPoint and data visualisation platforms such as DataStudio and PowerBI.
• can explain complex information simply and clearly—tailoring your message for your audience.
• can work to deadlines and prioritise when necessary – while keeping work of high quality.
• works well with others: sharing ideas and supporting your team.

Qualifications And Experience

You’ll bring:

• The ability to understand business problems and translate complex data into tailored, actionable insights (mandatory), with experience presenting digital channel performance and insights to stakeholders (mandatory).
• Experience using Google Analytics for websites and apps, including GA4 properties (mandatory), and SQL to query databases (mandatory).
• Strong Microsoft Excel skills (mandatory), with experience using data visualisation tools such as Looker Studio or Power BI and R or Python (desirable).

Pre-employment checks and employment conditions

Relevant pre-employment screening and reference checks will be required.

Applicants must be an Australian Citizen, Permanent Resident or hold a valid work permit or visa necessary for the nature of the position.

Recipients of Victorian Public Service (VPS) voluntary departure packages should note that re-employment restrictions apply.

Applications close at 11.59pm on Thursday, 24th September 2026.

Important Information

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