Digital Analytics & Insights Analyst

Department of Transport and Planning; City of Melbourne; On-site; AUD 80,000 - 110,000; Full time

Job summary

Department of Transport and Planning in Melbourne—CBD seeks a Digital Analyst (Data) on a fixed-term basis until 30 June 2027. The role partners with the Digital Strategy & Performance team to deliver insights and performance reporting on ticketing transactions across Transport Victoria’s website and app.

You will build measurement frameworks aligned with business goals, map analytics to customer journeys, and create reports from data warehouses and Google Analytics, presented via data

Qualifications

• Mandatory ability to translate data into actionable insights with stakeholder communication.
• Experience presenting digital channel performance and insights to stakeholders.
• Proficiency with Google Analytics for websites and apps, including GA4, and SQL for querying databases.
• Strong Excel skills with data visualization tools like Looker Studio or Power BI; knowledge of R or Python is desirable.

Responsibilities

• Deliver insights and performance reporting on ticketing transactions across the website and app.
• Develop measurement frameworks aligned with business goals and map analytics to customer journeys.
• Create reports using data from warehouses and Google Analytics, presented via data visualization platforms.
• Analyse data from multiple sources, identify trends, and provide actionable recommendations.

Skills

Data insights

Stakeholder communication

Deadline driven

Team collaboration

Tools

Google Analytics

SQL

Excel

Power BI

Looker Studio

R

Python

Job description

Department of Transport and Planning in Melbourne—CBD seeks a Digital Analyst (Data) on a fixed-term basis until 30 June 2027. The role partners with the Digital Strategy & Performance team to deliver insights and performance reporting on ticketing transactions across Transport Victoria’s website and app.

You will build measurement frameworks aligned with business goals, map analytics to customer journeys, and create reports from data warehouses and Google Analytics, presented via data