Digital Advertising Specialist

Sydney Digital Marketing Agency Pty Ltd; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Career Growth

Training

Flexibility

Team culture

Prime Location

Bonus program

Wellbeing days

Job summary

SDM Agency is seeking a Digital Advertising Specialist to lead PPC campaigns across Google and Microsoft Ads. This hands-on role focuses on search engine marketing, keyword strategy, and data analytics to drive ROI.

You will oversee creation, execution, and optimisation of digital advertising, monitor performance with GA4, adjust bids, and report insights to clients. Opportunity to mentor a small SEM team as we grow.

Qualifications

• Proven experience as Digital Advertising Specialist in a digital marketing agency.
• Strong knowledge of Google Ads and Microsoft Ads.
• Experience with GA4 and reporting analytics.
• Excellent client communication and collaboration.
• Ability to lead a small SEM team in future.

Responsibilities

• Develop, manage, and optimise Google and Microsoft Ads campaigns across various industries.
• Conduct keyword research, bidding strategies, and landing page reviews to improve conversions.
• Analyse performance metrics (CTR, CPC, CPA, ROI) and provide actionable insights.
• Create compelling ad copy and manage budgets to maximise ROI.
• Collaborate with account managers, SEO, content, and design teams.
• Stay updated with Google Ads policies and industry trends.

Skills

Paid Search

Google Ads

Microsoft Ads

GA4

Data analysis

Client communication

Team mentoring

Tools

SA360

YouTube Ads

PMAX

Display Advertising

Job description

Welcome to SDM Agency. Digital Marketing, Done Better.

About This Role

As the Digital Advertising Specialist, you will be responsible for leading our PPC campaigns across both Google & Microsoft Ads. This hands-on role requires a deep understanding of search engine marketing, keyword strategy, and data analytics to drive campaign performance and achieve optimal ROI. You will actively oversee the creation, execution, and optimisation of all digital advertising initiatives. This is an evolving role and has the opportunity to hire and lead a team going forward.

Key Responsibilities

Campaign Strategy and Management

• Develop, implement, and manage Google & Microsoft Ads campaigns across a wide range of industries.
• Conduct keyword research, competitive analysis, and audience targeting to optimise campaign performance.
• Create compelling ad copy and review landing pages to enhance conversion rates.

Performance Analysis and Reporting

• Monitor and analyse campaign performance metrics, including key performance indicators such as CTR, CPC, CPA, and ROI.
• Generate detailed performance reports and provide actionable insights to clients.
• Utilise Google Analytics and other tools to track, measure and report campaign effectiveness.

Budget Management

• Allocate and manage advertising budgets effectively to maximise ROI.
• Perform regular budget pacing and bid adjustments to optimise spend.

Optimisation and Testing

• Continuously optimise campaigns through A/B testing, bid adjustments, and ad variations.
• Implement best practices for ad placement, targeting, and bidding strategies.

Client Communication and Collaboration

• Maintain regular communication with clients to discuss campaign progress and performance.
• Provide recommendations for campaign improvements and address client inquiries.
• Collaborate with internal teams, including account management, SEO, content, and design, to align strategies.

Stay Updated with Industry Trends

• Keep abreast of the latest Google Ads features, updates, and industry trends.
• Implement innovative strategies to stay ahead of the competition.

Compliance and Quality Assurance

• Ensure all campaigns comply with Google Ads policies and guidelines.
• Conduct regular audits to maintain high-quality standards and avoid policy violations.

Your Qualifications

• Proven experience as a Digital Advertising Specialist or similar role in a digital marketing agency.
• High Proficiency in Google & Microsoft Ads, Google Analytics (GA4) and other PPC tools.
• Strong analytical skills and ability to interpret data to drive decision-making.
• Excellent communication and client management skills.
• Ability to work independently and as part of a close-knit and fun collaborative team.
• Certification in Google Ads and Google Marketing Platform.

Platform Experience

• Google Ads
• Microsoft Ads
• Google Marketing Platform
  • Search Ads 360
  • DV360
  • Campaign Manager
• Google Analytics 4 (Analytics)
• Adpulse (Budget Management)
• Agency Analytics (Reporting)
• Microsoft Office (Word, Excel, PowerPoint)
• Google Drive (File Storage)
• Monday.com (Project Management)
• SemRush (Research)
• Harvest Time Management (Time Tracking)
• Wildjar Call Tracking (Call Tracking)
• Hubspot (Customer Relationship Management)

About The Company

If you are looking for flexibility in where you work, an agency with a great culture (no late nights or weekend work) but still fast-paced where no two days are ever the same - then this is the dream role for you.

Established in 2014, Sydney Digital Marketing is looking for an experienced Digital Advertising Specialist, who is ready for the next big leap in their marketing career.

We are a growing team of strategic thinkers, super-clever-techies, data-fanatics and go-getters.

But we are also very much human!

And, of course, we also like to have a little fun along the way.

We have a great team culture and enjoy our playtime as much as our work time.

What We Offer

• Career Growth: Learn and grow your career in an award-winning digital marketing agency.
• Training: Receive on-the-job training and support through our 3rd party Training platforms.
• Flexibility: Enjoy flexible working options (3 days office, 2 days home).
• Team Culture: Engage in team lunches and social events.
• Prime Location: Our office is located only 400m from the beautiful Kingscliff Beach, Northern NSW.
• Rewards: Benefit from a yearly performance review bonus program.
• Wellbeing: Enjoy monthly mental health days on top of sick leave and annual leave.

What You'll Bring

• Minimum 3+ years experience with Paid Search (Google Ads and Microsoft Ads)
• Strong understanding of Google Search, SA360, YouTube, Display, and PMAX campaigns
• Experience in managing and mentoring a team of SEM specialists
• Passion for all things Search Engine Marketing
• Proficiency with Google Ads Editor and Microsoft Ads Editor
• Advanced knowledge of Google Analytics 4 (GA4) for data interpretation
• Experience with financial data, media plan forecasting, and budgeting
• Strategic thinker with a client-centric approach to problem-solving