Design & Marketing Assistant — Beechworth HQ (4 days/wk)

The Crafty Pint; Beechworth; Presencial; AUD 50.000 - 70.000; Jornada completa

Descripción de la vacante

The Crafty Pint is seeking a creative Design & Marketing Assistant to join our Beechworth HQ four days a week. In this role, you will turn strategy into reality by developing content, campaigns and visuals for our brands including Beechworth Pale Ale and Free Time.

You’ll work closely with the Head of Marketing and Head of Design, combining design skills with communications to grow our audience and tell authentic beer stories across digital channels.

Formación

• Proficiency with Adobe Creative Suite to adapt templates and create assets.
• Hands-on experience with Meta Business Suite and social scheduling tools.
• Experience using email/ EDM tools (Mailchimp, Klaviyo) to build campaigns.
• Comfortable with CMS and GA4 analytics to monitor performance.
• Ability to track SEO/SEM/AEO metrics to improve reach.
• Strong writing, editing and on-brand copy skills.
• Excellent organisational skills for asset libraries and timelines.
• Genuine interest in craft beer and independent brewing.

Responsabilidades

• Develop, write and schedule engaging content across social platforms in line with the marketing plan and tone-of-voice.
• Monitor engagement and community interactions across social platforms.
• Design eye-catching print and digital marketing assets to support the Head of Design and maintain visual consistency.
• Capture and edit short-form video content.
• Own end-to-end email marketing campaigns: write copy, source imagery and deploy.
• Manage regular website updates with direction from Marketing and Design leads.
• Serve as primary contact for internal marketing requests; collaborate with venues and sales teams.
• Organise and maintain the company's asset library for easy access.
• Monitor digital platforms' performance and provide regular reports to the team.

Conocimientos

Adobe Creative Suite

Meta Business Suite

Social media scheduling

Mailchimp/Klaviyo

CMS

GA4 analytics

SEO/SEM/AEO metrics

Copywriting

Asset management

Herramientas

Illustrator

InDesign

Photoshop

WordPress

Descripción del empleo

The Crafty Pint is seeking a creative Design & Marketing Assistant to join our Beechworth HQ four days a week. In this role, you will turn strategy into reality by developing content, campaigns and visuals for our brands including Beechworth Pale Ale and Free Time.

You’ll work closely with the Head of Marketing and Head of Design, combining design skills with communications to grow our audience and tell authentic beer stories across digital channels.