One Drop Are Hiring A Marketing Manager

The Crafty Pint; New South Wales; Sur place; AUD 100 000 - 140 000; Plein temps

Résumé du poste

One Drop Brewing Co. is seeking a hands-on Marketing Manager to balance creativity with execution, planning and delivering marketing activity across all channels. You’ll lead social content, email campaigns, events, and brand storytelling in a fast-moving, smaller company where ideas quickly become impact.

If you’re a marketing all-rounder with a passion for craft beer and a people-first approach, this is the spot to grow with the brand and shape its voice across digital and physical touchpoints.

Qualifications

• 3–6 years experience in marketing, ideally in creative FMCG, hospitality, or lifestyle brands.
• Confident managing social media, content creation, and digital campaigns end-to-end.
• Skilled communicator and exceptional storytelling and tone of voice.
• Good eye for design and brand alignment.
• Data-driven mindset with strong time management, leadership and initiative.

Responsabilités

• Develop and implement the marketing calendar aligned with brand goals.
• Plan and execute fortnightly product launches, seasonal campaigns, and digital promotions.
• Write and deliver campaign briefs, creative copy, and social posts.
• Balance big-picture planning with daily execution across channels.
• Manage the brand’s social media presence (Instagram, Facebook, TikTok, YouTube, LinkedIn).
• Create and post regular content, both organic and paid.
• Monitor engagement, community interactions, and brand sentiment.
• Run and monitor ad campaigns (Facebook, Instagram, Google; etc.).
• Provide monthly summaries of performance and ROI; manage a modest marketing budget.

Connaissances

Marketing strategy

Social media management

Content creation

Brand storytelling

Creative writing

Data-driven

Leadership

Time management

Outils

Klaviyo

Description du poste

One Drop have quickly become one of the most distinctive and iconic breweries in Australia, releasing beers unlike anything else and having heaps of fun along the way.

If you'd like to join them, they're after a new marketing manager.

And if you'd like to learn more about their story, check out this episode of The Crafty Pint Podcast.

JOBDESCRIPTION:MARKETINGMANAGER

We’re on the look out for a hands-on Marketing Manager who can balance creativity with execution.

You’ll plan, create, and deliver marketing activity across all channels, from social content and email campaigns to event launches and brand storytelling. This role is ideal for someone who thrives in a smaller, fast-moving company where you can see your ideas come to life quickly and directly influence brand growth.

KEY RESPONSIBILITIES

• Develop and implement the marketing calendar in line with brand and business goals.
• Plan and execute fortnightly product launches, seasonal campaigns, and digital promotions.
• Write and deliver campaign briefs, creative copy, and social posts.
• Balance big-picture planning with daily execution.

Digital Marketing & Social Media

• Manage the brand’s social media presence (Instagram, Facebook, TikTok, Youtube, LinkedIn and coordinate with our Chinese distributor on Rednote).
• Create and post regular content, both organic and paid.
• Monitor engagement, community interactions, and brand sentiment.
• Run and monitor ad campaigns (across Facebook, Instagram, Google, potentially expanding into other areas such as Tiktok and Pinterest).

Brand & Content

• Keep the brand’s tone and aesthetic consistent across all touchpoints (digital, print, packaging, events).
• Provide design direction for creative assets (working with our in-house photographer / videographer).
• Tell the brand story through compelling visuals and words (e.g. behind the scenes content for our Brewery, Taproom, Gin Bar, can art, videos, merch, and event content).

Email, Website & E-Commerce

• Manage the brand’s online store and general website comms.
• Create Automations and EDMs to grow and engage the database. Experience with Klaviyo (or similar platform) is a must.
• Track conversions, sales uplift, and customer engagement.
• Create and manage Ads and allocate budget accordingly.

Events & Activations

• Plan and promote taproom events and product launches alongside our Bar Manager.
• Capture and repurpose content from activations for social and press use.

Reporting

• Track campaign performance and ROI using digital analytics.
• Provide monthly summaries of what’s working and where to improve.
• Manage a modest marketing budget for maximum return.

KPIs & Success Measures

• Growth in social reach and engagement.
• Event attendance and taproom traffic.
• Email subscriber growth and campaign open/click rates.
• Consistency and strength of brand identity across channels.

Skills & Experience

• 3-6 years experience in marketing, ideally in creative FMCG, hospitality, or lifestyle brands.
• Confident managing social media, content creation, and digital campaigns end-to-end.
• Skilled communicator and excellent story teller - creative writing, storytelling, and tone of voice.
• Good eye for design and brand alignment.
• Data-driven mindset with strong time management, leadership and initiative.

Why Join Us

We’re a team that blends creativity, culture, and craft.

At One Drop Brewing Co., you’ll be part of a brand known for bold ideas, distinctive design, and flavour innovation.
You’ll have room to create, experiment, and drive projects from idea to impact. If you’re a marketing all-rounder who wants to work in a brand with soul (and a fridge full of sours), this is your spot.

The Crafty Pint is an independent online magazine and resource for anyone interested in craft beer in Australia. We bring an honest, old-fashioned journalistic approach to beer's brave new world, telling stories because they're worth telling, not because someone is paying us to write them.

We believe in authenticity, integrity, enjoyment and love, and hope to play a role in helping good beer, brewed by good people, find its way into the hands of more drinkers.

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Get in touch

The Crafty Pint acknowledges the traditional custodians of the land in which we work and live.
We recognise their continuing connection to the land, water and culture.
We pay our respects to their elders past and present.