Data & Performance Marketing Specialist

Peugeot Sport (Stellantis Motorsport); City of Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

Stellantis Australia in Port Melbourne is seeking a Data Analyst & Performance Marketing Specialist to drive data analysis and reporting for the marketing team. You will deliver insights, identify opportunities, and support sales and marketing objectives with data-driven recommendations.

The role focuses on consistency in marketing execution, efficiency improvements, and forward-looking analytics, including forecasting and marketing mix modelling.

Qualifications

• Bachelor’s degree or equivalent qualification.
• 3+ years’ experience in digital marketing, analytics or performance roles.
• Advanced knowledge of Google and Meta advertising platforms.
• Proficiency in Excel, Salesforce, Data Studio and Power BI.

Responsibilities

• Leverage GA4, BigQuery, Salesforce Marketing & Sales Cloud, Nidasu, Google Ads, Meta Ads and Power BI.
• Build self-service dashboards and reports from data.
• Identify marketing performance issues and test improvements.
• Set and analyze weekly/monthly sales and marketing targets.
• Provide audience, campaign and performance insights to guide decisions.
• Deliver forecasting and planning including Marketing Mix Modelling.
• Produce regular performance reports and monitor trends.
• Collaborate with website teams to optimize traffic, tagging and lead conversion.
• Support data initiatives with clear process documentation.

Skills

GA4

BigQuery

Salesforce Marketing Cloud

Salesforce Sales Cloud

Power BI

Google Ads

Meta Ads

Excel

Data Studio

Nidasu

Education

Bachelor’s degree or equivalent qualification

Tools

Nidasu

Job description

Company Overview

Stellantis is a leading global automaker and mobility provider that offers clean, connected, affordable, and safe mobility solutions. Our Company’s strength lies in the breadth of our iconic brand portfolio, the diversity and passion of our people, and our deep roots in the communities in which we operate. Our ambitious electrification and software strategies and the creation of an innovative ecosystem of strategic, game-changing partnerships are driving our transformation to a sustainable mobility tech company. The driving force behind us is the diverse and talented group of employees around the world who bring their passion and experience to their work every day. And while we are a truly global organization, we remain deeply rooted in the communities in which we operate and where our colleagues live and work. With industrial operations in nearly 30 countries, Stellantis could consistently exceed the evolving needs and expectations of consumers in more than 130 markets, while creating superior value for all stakeholders.

Job Overview

Stellantis Australia are seeking to engage a Data Analyst & Performance Marketing Specialist to join their Marketing & Communications team in Port Melbourne. This role will be responsible for delivering ongoing data analysis and metrics reporting, and for providing insights and innovative opportunities for the broader marketing team and business. The overarching objectives being to identify and create consistency in the execution of marketing strategies, to drive greater efficiencies in operations and costs utilisation, to test innovative approaches and to support the collective sales and marketing objectives of the business.

Key Accountabilities

• Digital & Analytics Expertise: Leverage platforms including GA4, BigQuery, Salesforce Marketing & Sales Cloud, Nidasu, Google Ads, Meta Ads and Power BI.
• Reporting & Insights: Build self-service dashboards and reports, turning data into clear, actionable insights.
• Performance Optimisation: Identify marketing performance issues, test what works, and recommend data-driven improvements.
• Funnel & KPI Analysis: Set and analyse weekly and monthly sales and marketing targets, identifying gaps, trends and opportunities.
• Data-Driven Decision Making: Provide audience, campaign and performance insights to support strategic marketing decisions.
• Forecasting & Planning: Deliver forward-looking analysis and forecasting, including Marketing Mix Modelling.
• Reporting & Trends: Produce regular performance reports, monitor trends and recommend improvement plans.
• Website & CRM Analytics: Partner with website specialists and agencies to optimise traffic, engagement, tagging, lead conversion and sales.
• Data Projects: Support strategic data initiatives, integrations and ad-hoc analysis while maintaining clear documentation of processes and business rules.

Key Deliverables

• Sales & Marketing Alignment: Connect marketing performance with customer behaviour to drive actionable insights.
• GA4 Expertise: Provide in-house reporting and insights, reducing agency dependency.
• Performance Marketing: Integrate ARC & NCBS data into planning, optimisation and testing.
• Lead & CX Reporting: Enable teams to monitor lead management, quality and customer experience.
• Lead Quality & Scoring: Identify channels and sources driving high-converting leads.
• Data Strategy: Partner with regional and global teams on CDP, GA360 and Salesforce data strategy.

What You’ll Bring

• Bachelor’s degree or equivalent qualification required.
• 3+ years’ experience in a similar digital marketing, analytics or performance role, ideally within an agency or OEM environment.
• Automotive experience is preferred, but not essential.
• Strong analytical mindset with a genuine passion for data, numbers and insights.
• Advanced knowledge of Google and Meta advertising platforms.
• Proficiency in Microsoft Excel, Salesforce, Data Studio and Power BI.
• Highly organised with exceptional attention to detail.
• Collaborative team player who builds strong relationships across teams.
• Adaptable and comfortable managing changing priorities in a fast-paced environment.
• Strong commercial awareness and business acumen.

At Stellantis, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation, and disability. Diverse teams will allow us to better meet the evolving needs of our customers and care for our future.