Data-Driven Campaign Analyst

Correlate Resources Pty; Sydney; On-site; AUD 70,000 - 95,000; Full time

Job summary

Correlate Resources Pty is helping a global brand in Australia recruit a Campaign Analyst to join a high-growth loyalty program team. You will use customer and transactional data to identify audiences, build segments and provide commercially focused insights to marketing and product stakeholders.

The role suits an early-career analyst with 2–3 years' experience, strong SQL, and the confidence to work with non-technical colleagues. Collaboration across teams is essential.

Qualifications

• 2–3 years in campaign analytics or marketing analytics。
• Strong SQL skills for querying large datasets。
• Experience with customer segmentation or targeting。
• Analytical with commercial and business logic应用。
• Confident in communicating with non-technical stakeholders。
• Well-organised with good time-management skills.

Responsibilities

• Conduct pre-campaign analysis to identify audiences and opportunities.
• Extract, manipulate and merge large customer datasets using SQL.
• Build target lists and segments based on business requirements.
• Support campaign execution across multiple channels.
• Apply insights and propensity models to improve targeting.
• Monitor engagement and perform post-campaign analysis.
• Assist with control groups and test-and-learn initiatives.
• Translate data into actionable recommendations for stakeholders.
• Manage customer data with governance throughout campaigns.
• Balance multiple campaign requests across stakeholders.

Skills

SQL

Campaign analytics

Stakeholder management

Data analysis

Communication

Time management

Tools

Adobe Marketing Cloud

Aprimo

Tableau

Power BI

Job description

Correlate Resources Pty is helping a global brand in Australia recruit a Campaign Analyst to join a high-growth loyalty program team. You will use customer and transactional data to identify audiences, build segments and provide commercially focused insights to marketing and product stakeholders.

The role suits an early-career analyst with 2–3 years' experience, strong SQL, and the confidence to work with non-technical colleagues. Collaboration across teams is essential.