Data Analyst

Aututech Pty Ltd; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

Aututech Pty Ltd in Melbourne is seeking a strategic Social Media Lead to own the brand's social media strategy, roadmap and content direction across platforms.

You will build and lead a social media/content team, set KPIs, allocate resources, and drive performance. Football knowledge and Mandarin proficiency are highly preferred.

Applicants should have full Australian working rights and links to managed social pages.

Qualifications

• Leads social media operations for international brands.
• Develops content strategy and publishing cadence across channels.
• Manages and develops a social media/content team with goals and coaching.

Responsibilities

• Own overall social media strategy and roadmap; translate business goals into channel plans.
• Define platform roles and optimize channel mix by audience and performance.
• Set KPIs and own results; lead content planning and resource allocation.

Skills

Social media leadership

Content strategy

Team management

Performance measurement

Football knowledge

Mandarin proficiency

Job description

Annual Salary Range: $90,000 – $120,000 per year

Key Requirements

• Proven experience leading social media operations for established international companies or brands;
• Strong experience across both visual/static and video content, with an understanding of how different formats support brand and business objectives;
• Proven experience managing and developing a social media/content team, including goal setting, resource allocation, and team performance;
• Experience in a managerial or team-lead role, with ownership of social media strategy, performance, and team development.
• Strong football knowledge and being a passionate football fan are highly preferred.
• Please include links to the social media pages/accounts you have managed.

1. Social Media Strategy & Business Ownership

• Own the overall social media strategy and roadmap, translating business and brand objectives into clear goals, channel strategies, content direction, and execution plans;
• Define the role of each social media platform and continuously optimize the channel mix based on audience, performance, and business priorities;
• Set clear KPIs and performance standards and take ownership of overall results.
• Lead and develop the social media/content team through goal setting, resource allocation, performance management, and coaching;
• Establish efficient workflows across content planning, production, publishing, analysis, and optimization;
• Prioritize projects and allocate resources based on business impact.

3. Content & Brand Management

• Own the overall content strategy, content pillars, and publishing rhythm across platforms;
• Set content quality standards and ensure consistency in brand positioning, tone of voice, and messaging;
• Guide the team in developing both static and video content tailored to each platform.

4. Performance & Data Management

• Establish social media KPIs, reporting, and performance monitoring across key metrics;
• Identify trends and performance gaps, translate insights into strategic decisions, and drive continuous optimization.
• Conduct competitor and market analysis to identify industry trends, content opportunities, and emerging social media strategies;
• Monitor competitor activities and performance, translate insights into actionable recommendations, and continuously improve the social media strategy.

Other Requirements

• Mandarin proficiency is highly preferred and a significant advantage
• Mobile gaming experience are preferred. Please indicate whether you play mobile games and, if so, specify which games you have played for more than 6 months.
• You must have full Australian working rights to be eligible to apply.

Ready to Make an Impact?

If you're a strategic and creative social media professional who thrives on building engaging content, leading teams and driving measurable results, we'd love to hear from you. This is an opportunity to take ownership of social media strategy, shape the digital presence of an international brand and bring fresh ideas to life.

If you're also passionate about football and understand how to connect with its global fan community, we'd be especially excited to hear from you.