CRM Specialist - Engagement and Adoption

Mable; Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid workplace

Parental leave

14 weeks paid leave for primary carers

6 weeks paid leave for secondary Carer

Flexi Leave Days

Floating public holiday

Reward and Recognition program

Diversity and inclusion

Job summary

Mable is seeking a CRM Specialist to design and optimise automated customer lifecycle journeys across email, SMS, push and in-app channels. You will partner with Product, Marketing and Data teams to measure journey performance and deliver personalised communications that grow engagement, retention and lifetime value.

You will implement segmentation, personalization, and lifecycle maps, staying current with martech trends while contributing to a high-growth, hybrid work environment in Australia.

Qualifications

• 2+ years hands-on experience in managing, executing and optimising CRM Campaigns or Builds.
• Experience working with Marketing Automation platforms (Braze preferred).
• Proficiency with Google Workspace and collaboration tools (JIRA, Miro, Confluence).
• Attention to detail and strong communication skills.
• Knows how to use AI tools to assist with tasks, speed up execution and streamline processes.
• Strong time management and passion for tech and outcomes.

Responsibilities

• Multi-channel marketing automation creation, including Email, SMS, Push, and In-app engagement channels
• Execution, monitoring and measurement of CRM campaigns and their success
• Work closely with internal business stakeholders to ensure on-time delivery of campaigns or automation builds
• Communicate campaign performance and results
• Optimise new campaigns using data and feedback from existing and previous projects
• Prepare variations for A/B testing and execute test plans
• Develop and execute personalisation and segmentation strategies for key customer audiences
• Ownership of lifecycle maps & process docs
• Stay up-to-date with the martech trends and best practices

Skills

CRM Campaigns

Braze

Marketing Automation

Google Workspace

Stakeholder Management

AI Tools Usage

Time Management

Communication

Tools

Braze

Google Workspace

Jira

Miro

Confluence

Job description

HomeMade, Mable, Leap in! and Mable Direct are entities under the Attain Healthtech Group of companies. While our companies are diverse, three similarities bind us:

• We exist to create lasting, positive change across the entire care and support sector - impacting more lives, elevating standards and shaping the future of care
• We believe in technology as an enabler
• We’re driven by helping customers attain better outcomes

This position is part of the Mable team.

About Mable

Mable is one of Australia's leading and fastest-growing healthtech platforms. As a purpose-driven company, we are where thousands of people with disability and older Australians have connected with independent support workers of their choosing and on terms that suit them.

With more than 25 million hours of support facilitated since 2014, it's no wonder we have been recognised on the AFR's Top 100, Deloitte Tech Fast 50, were previously awarded Australian Growth & Technology Growth Company of the Year.

By working at Mable, you will join a high productivity and dynamic team environment, leading to meaningful change in Australia's care and support sectors.

To find out more, visit https://mable.com.au/

About The Role

Mable is looking for a CRM Specialist. This is a full time role, reporting to the Senior Manager, Engagement & Adoption. The role sits within the Engagement & Retention team, which is part of the wider Growth Team at Mable.

The CRM Specialist is responsible for building and optimising automated customer lifecycle journeys that drive engagement, growth, and retention. This role uses customer data, behavioural triggers, and segmentation to deliver personalised communications across email, SMS, push, and in-app channels. The role partners closely with Product, Marketing, and Data teams to measure and improve journey performance, ensuring customers receive the right message at the right time throughout their lifecycle.

Key Responsibilities

• Multi-channel marketing automation creation, including Email, SMS, Push, and In-app engagement channels
• Execution, monitoring and measurement of CRM campaigns and their success
• Work closely with internal business stakeholders to ensure on-time delivery of campaigns or automation builds
• Communicate campaign performance and results
• Optimise new campaigns using data and feedback from existing and previous projects
• Prepare variations for A/B testing and execute test plans
• Develop and execute personalisation and segmentation strategies for key customer audiences
• Ownership of lifecycle maps & process docs
• Stay up-to-date with the martech trends and best practices

Skills, Knowledge And Experience

• 2+ years hands-on experience in managing, executing and optimising CRM Campaigns or Builds
• Experience working with various Marketing Automation & Customer Engagement platforms (Braze experience preferred)
• Proficiency with the Google suite & online collaboration tools e.g. JIRA, Miro, Confluence, etc. is desirable
• Attention to detail
• Excellent communication and stakeholder management skills
• Knows how to use AI tools to assist with everyday tasks, speed up execution and streamline processes
• Strong time management skills
• Passionate about Tech and making a real impact on people’s lives

We’re powered by purpose

We’re Switched On

We know our customers because we listen and want to learn. We engage within the community and the sector and always act on insights.

We’re Bold

We’re ambitious and embrace creativity to solve challenges. We’re here to reshape the industry and back big ideas.

We’re One

We channel our passion into a positive environment. We welcome diversity and collaborate to make the most of our different skills and ways of thinking.

We’re Impactful

We work hard to deliver change. We innovate and move fast to make a difference in the sector and people’s lives.

Values we share as part of Attain Healthtech

Break New Ground

We simplify care with creativity and bold ideas.

Make It Matter

We put people at the centre and create impact that improves lives.

Own The Outcome

We aim high, deliver excellence and drive results that last.

Our benefits

• Power your career
• Learn from industry experts, experienced leaders, and on-the-job opportunities.
• Access parental leave
• Get 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.
• Work with flexibility
• We’re a hybrid workplace, balancing time in the office with remote work.
• Flexi Leave Days
• Get one extra paid leave day per quarter for what makes you happy.
• Take a floating public holiday
• Acknowledge a significant day your way with family and friends.
• Be rewarded
• Celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program.
• We are one
• As an organisation, we celebrate our diversity and welcome all people, regardless of their family responsibilities, ethnicity, faith, sexual orientation, or gender identity. Aboriginal and Torres Strait Islander people are encouraged to apply.
• If this role has stood out to you but you don’t feel like you ‘tick all the boxes,’ we strongly encourage you to apply nonetheless. We value diversity in experience, and you might just bring something we are looking for to our organisation!

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.