Creative Director - Brand & Campaigns (Hybrid)

Redsbaby; Sydney; Hybrid; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Hybrid working

Central Zetland location

Job summary

Redsbaby is seeking a Creative Manager to own and evolve the brand’s creative direction across all channels. The role reports to the Managing Director and leads a small team, with a direct report and offshore designers.

You will shape visual identity for product launches, campaigns and packaging, balancing bold design with commercial outcomes. You will manage end-to-end production, brief with agencies, oversee shoots and video, and stay ahead of trends while exploring AI to drive efficiency.

Qualifications

• Experience leading brand and creative teams in a retail or DTC environment.
• Portfolio showing concept development and hands-on execution.
• Proven track record managing external suppliers and offshore resources.
• Comfortable owning a budget and delivering commercial results.

Responsibilities

• Own Redsbaby's creative identity across all channels.
• Present concepts for product launches, promotions and campaigns.
• Design assets for digital and offline channels.
• Lead art direction for photoshoots and video productions.
• Manage production end-to-end with suppliers and briefs.
• Mentor offshore designers and manage a budget.
• Stay ahead of design trends and AI tool adoption.
• Collaborate with MD and Senior Marketing Manager to refine work.

Skills

Creative leadership

Brand management

Adobe Creative Suite

Motion design

Video production

E-commerce

AI tools

Budget management

Supplier management

Tools

Photoshop

Illustrator

After Effects

Job description

Redsbaby is seeking a Creative Manager to own and evolve the brand’s creative direction across all channels. The role reports to the Managing Director and leads a small team, with a direct report and offshore designers.

You will shape visual identity for product launches, campaigns and packaging, balancing bold design with commercial outcomes. You will manage end-to-end production, brief with agencies, oversee shoots and video, and stay ahead of trends while exploring AI to drive efficiency.