Corpsumer PR Lead: Data-Driven Campaigns & AI

Burson; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Job summary

Burson in Sydney is seeking an Account Manager (Corpsumer) to lead day-to-day client work across corporate and consumer campaigns, delivering integrated, reputation-led communications. You will partner with senior team members to shape strategies, use data insights to inform planning, and manage media, influencers and stakeholder relationships in a fast-paced environment.

This role emphasizes a corpsumer background, B2C focus with some B2B exposure, and the opportunity to grow in strategy,

Qualifications

• 4+ years experience in consumer PR or communications.
• Experience delivering B2C campaigns, with some exposure to B2B.
• Strong Data & Intelligence capability, with proven experience using insights and performance data to shape campaigns and demonstrate impact.
• Familiarity with AI tools (e.g. generative AI, AI-powered analytics) and a willingness to integrate them into day-to-day workflows.
• Curiosity about emerging technology and how it can improve campaign performance and efficiency.
• Strong media relations and content development skills.
• Highly organised, with the ability to manage multiple priorities in a fast paced environment.

Responsibilities

• Lead day to day account management, ensuring campaigns are delivered on time and to a high standard.
• Support the development of campaign strategies, PR plans and content calendars.
• Drive execution across integrated campaigns spanning earned, social, digital and influencer.
• Apply a Data & Intelligence lens to your work, using insights to inform planning, optimise performance and strengthen results.
• Build and nurture relationships with media, influencers and key stakeholders.
• Support issues and crisis workstreams, building confidence in navigating sensitive situations.
• Develop high quality content including press releases, pitches and social content.
• Use proprietary AI tools to support content development, research and campaign planning, improving speed and quality of outputs.
• Leverage AI assisted approaches to media monitoring, reporting and performance analysis, helping turn data into sharper insights.
• Manage campaign trackers, reporting and documentation with strong attention to detail.
• Mentor and support junior team members, contributing to team capability.
• Contribute to new business proposals, case studies and organic growth opportunities.

Skills

Account management

Data & Intelligence

Media relations

Content development

Campaign optimisation

Tools

AI tools

Job description

Burson in Sydney is seeking an Account Manager (Corpsumer) to lead day-to-day client work across corporate and consumer campaigns, delivering integrated, reputation-led communications. You will partner with senior team members to shape strategies, use data insights to inform planning, and manage media, influencers and stakeholder relationships in a fast-paced environment.

This role emphasizes a corpsumer background, B2C focus with some B2B exposure, and the opportunity to grow in strategy,