Contract Marketing & Content Lead

Suburban Land Agency; Canberra; On-site; AUD 90,000 - 130,000; Full time

Job summary

Suburban Land Agency (SLA) is seeking a Marketing and Content Manager to lead audience-led content, digital engagement and campaigns for residential, industry and community audiences. You will report to the Marketing Director and drive SLA's Content Strategy across channels, guiding buyers from awareness through conversion with compelling content and integrated campaigns.

You will also oversee social media, email programs, and analytics to continually improve performance, working closely with

Qualifications

• Experience translating audience insights into content and campaigns.
• Experience with government/complex organisations is highly regarded.

Responsibilities

• Lead planning, development and delivery of audience-led content, digital engagement and marketing campaigns.
• Lead the development and implementation of SLA's Content Strategy across channels including website, social, email and project collateral.
• Create audience-led content that informs, inspires and guides buyers throughout their journey from awareness to conversion.
• Manage SLA's social media presence, deliver email marketing programs, and use analytics to improve performance.

Skills

Content marketing

Audience engagement

Campaign delivery

Strategic thinking

Writing & editing

Education

Bachelor's in Marketing/Communications

Tools

Marketing Cloud

Salesforce

Sprout Social

Google Analytics

Job description

Suburban Land Agency (SLA) is seeking a Marketing and Content Manager to lead audience-led content, digital engagement and campaigns for residential, industry and community audiences. You will report to the Marketing Director and drive SLA's Content Strategy across channels, guiding buyers from awareness through conversion with compelling content and integrated campaigns.

You will also oversee social media, email programs, and analytics to continually improve performance, working closely with