Content Writer

DAB-Jones Lang LaSalle (NSW) Pty Ltd; Sydney; On-site; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Great employee discounts off fitness,

18 weeks paid maternity leave

Private Health Insurance Discounts

Active Social Club

Employee assistant program

Novated Lease for EV cars

Paid time off for volunteer work

Career Opportunities with Australia’s

Premium offices

Job summary

Jones Lang LaSalle (JLL) is seeking a Content Writer in Sydney to craft compelling stories that shape how our clients experience the brand. You will develop and execute a content plan aligned with pillar strategy, producing high-quality written, visual, and video assets across marketing channels for the Australian region.

You will collaborate with the broader Portfolio team and stakeholders to maximize distribution, monitor trends, and deliver insights that keep our strategy sharp and relevant.

Qualifications

• Tailored content creation across channels.
• Experience managing content for owned, earned and paid media.
• Strong editing, proofreading and storytelling abilities.
• Ability to translate briefs into engaging narratives.
• Experience with CMS platforms and digital publishing workflows.
• Excellent written and verbal communication with great attention to detail.
• Ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Develop and deliver exceptional written content across all channels.
• Curate third-party content relevant to each platform’s audience.
• Monitor trends to provide actionable insights.
• Test production opportunities to improve efficiencies.
• Provide editorial support as required.
• Collaborate with Portfolio team to optimize content distribution.
• Conduct needs analysis with clients and stakeholders.
• Commission and direct photography for assets and campaigns.
• Monitor media trends across platforms.

Skills

Content writing

CMS platforms

Time management

Education

Tertiary qualification in journalism/writing/communications

Tools

Adobe Creative Suite

Canva

Monday.com

Content scheduling platforms

Job description

JLL empowers you to shape a brighter way. Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward. Shaping the future of real estate for a better world! At JLL, we see a Brighter Way forward for our clients, our people, our planet, and our communities. With over 200 years of real estate experience, we are, and always have been, in continual pursuit of brighter ways of working. We bring to life see a Brighter Way in all that we do by seeking better, smarter, more innovative ways of working. We approach our work in a warmer, more optimistic, and inclusive way. JLL is a global leader in helping clients envision where people live, work, play, shop, and eat.

What this opportunity involves

JLL is looking for a Content Writer to craft compelling stories that shape how our clients and audiences experience the brand. In this role, you will develop and execute an innovative content plan guided by an overarching content pillar strategy, producing high-quality written, visual, and video assets across a range of marketing and communications channels for your allocated region. You will dig into client briefs, translate big ideas into engaging narratives, and ensure every piece of content reflects both strategic intent and editorial excellence. At JLL, we are collectively shaping a brighter way — for our clients, ourselves and our fellow employees — and this role is a chance to bring that mission to life through words, images, and ideas that resonate. You will work closely with the broader Portfolio team and wider stakeholders to maximize the distribution and effectiveness of content, monitor trends, and deliver actionable insights that keep our strategy sharp and relevant. This is a role for someone who thrives on variety, enjoys working across formats and platforms, and takes pride in delivering work on time and to a high standard.

An overview of the role

• Developing and delivering exceptional written content across all channels, along with curation of visual and video assets
• Collating, distributing, and publishing third-party content relevant to each platform's audience
• Monitoring, investigating, and testing relevant strategic trends to provide actionable insights to clients
• Testing creative production opportunities to deliver efficiencies across the business
• Providing editorial support as required
• Collaborating with the broader Portfolio team to maximize the distribution and effectiveness of content
• Conducting needs analysis with clients and stakeholders to deliver actionable insights
• Commissioning and directing photography for assets and campaigns
• Proactively monitoring trends across media platforms

Required qualifications

• Tertiary qualification in journalism, writing, communications, or a related field
• Minimum 2 years' experience creating, managing, and distributing content across owned, earned, and paid media channels
• Experience with content management system (CMS) platforms
• Superior written and verbal communication skills, with strong attention to detail
• Ability to turn ideas and themes into timely, relevant, and contextual content
• Advanced time management skills and the ability to manage conflicting priorities in a fast-paced environment
• Highly motivated, with a proactive work style and the ability to work effectively both autonomously and as part of a team

Preferred qualifications

• A broad content creation skill set, including a working understanding of graphic design principles and the management of photo and/or video shoots
• A deep understanding of the suitability of content formats for different channels and audiences
• Good working knowledge of Adobe Creative Suite, Canva, Monday.com, and content scheduling platforms
• Experience understanding a client's overarching strategy and aligning internal and external stakeholders around it
• A collaborative mindset — what sets JLL apart is our culture of collaboration, locally and across the globe
• Desire to work as part of a dynamic team that prioritises opportunities to strengthen and advance your career

Benefits

• Great employee discounts off fitness, wellbeing & other renowned brands
• 18 weeks paid maternity leave
• Private Health Insurance Discounts
• Active Social Club
• Employee assistant program
• Novated Lease for EV cars
• Paid time off for volunteer work
• Career Opportunities with Australia's #1 Commercial Real Estate firm
• Premium offices

What you can expect from us

You’ll join an entrepreneurial, inclusive culture. One where the best inspire the best. Where like‑minded people work naturally together to achieve great things. Join us to develop your strengths and enjoy a fulfilling career full of varied experiences. Keep those ambitions in sight and imagine where JLL can take you.

JLL is committed to equal opportunity regardless of race, gender, age, sexual orientation or disability, and that is why, for more than a decade, we continue to rank among the World’s Most Ethical Companies.

We are dedicated to offering veterans from all ranks and services a successful civilian career as they transition out of the military. We recognise and appreciate the skills acquired in their service careers as vital and transferable to our workforce.

Jones Lang LaSalle (JLL) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process – you may email us at [e-mail]. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page.

Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL’s recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely. For more information about how JLL processes your personal data, please view our Candidate Privacy Statement.

For additional details please see our career site pages for each country.

Location: On-site –Sydney, NSW

For further information, visit jll.com.

At JLL, we give you the opportunity, knowledge and tools to own your success, because we value what makes each of us unique. We help our people thrive, grow meaningful careers and find a place where they belong. Together, we strive to be exceptional and shape a better world.

JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500® company with operations in over 80 countries around the world, our employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAYSM.