Content Writer

Jones Lang LaSalle Incorporated; Sydney; On-site; AUD 70,000 - 110,000; Full time

Benefits offered by this job

Employee discounts

18 weeks maternity leave

Private health insurance discounts

Volunteer time off

Novated lease for EV cars

Job summary

Jones Lang LaSalle Incorporated is seeking a Content Writer to craft compelling stories and execute a regional content plan. You will produce high-quality written, visual, and video assets across marketing channels and translate briefs into engaging narratives reflecting strategic intent.

You’ll work with the Portfolio team to maximise distribution, monitor trends, and deliver insights that keep the strategy sharp. A strong background in journalism and content management is essential.

Qualifications

• Tertiary qualification in journalism, writing, communications, or a related field.
• Minimum 2 years' experience creating, managing, and distributing content across owned, earned, and paid media channels.
• Superior written and verbal communication skills with strong attention to detail.

Responsibilities

• Developing and delivering exceptional written content across all channels, including visual and video assets.
• Collaborating with the Portfolio team to maximize distribution and effectiveness of content.
• Commissioning and directing photography for assets and campaigns.
• Monitoring trends and providing actionable insights to clients.
• Providing editorial support and testing production opportunities for efficiencies.

Skills

Content writing

Editorial planning

Storytelling

Attention to detail

Cross-functional collaboration

Education

Bachelor's degree in journalism, writing or communications

Tools

Adobe Creative Suite

Canva

Monday.com

CMS platforms

Photo/Video shoot coordination tools

Job description

JLL supports the Whole You, personally and professionally.Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work. Whether you’ve got deep experience in commercial real estate, skilled trades, and technology, or you’re looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.Shaping the future of real estate for a better world!At JLL, we see a Brighter Way forward for our clients, our people, our planet, and our communities. With over 200 years of real estate experience, we are, and always have been, in continual pursuit of brighter ways of working.We bring to life see a Brighter Way in all that we do by seeking better, smarter, more innovative ways of working. We approach our work in a warmer, more optimistic, and inclusive way.JLL is a global leader in helping clients envision where people live, work, play, shop, and eat.What this opportunity involves:JLL is looking for a Content Writer to craft compelling stories that shape how our clients and audiences experience the brand. In this role, you will develop and execute an innovative content plan guided by an overarching content pillar strategy, producing high-quality written, visual, and video assets across a range of marketing and communications channels for your allocated region. You will dig into client briefs, translate big ideas into engaging narratives, and ensure every piece of content reflects both strategic intent and editorial excellence. At JLL, we are collectively shaping a brighter way — for our clients, ourselves and our fellow employees — and this role is a chance to bring that mission to life through words, images, and ideas that resonate.You will work closely with the broader Portfolio team and wider stakeholders to maximize the distribution and effectiveness of content, monitor trends, and deliver actionable insights that keep our strategy sharp and relevant. This is a role for someone who thrives on variety, enjoys working across formats and platforms, and takes pride in delivering work on time and to a high standard.An overview of the role:Developing and delivering exceptional written content across all channels, along with curation of visual and video assetsCollating, distributing, and publishing third-party content relevant to each platform's audienceMonitoring, investigating, and testing relevant strategic trends to provide actionable insights to clientsTesting creative production opportunities to deliver efficiencies across the businessProviding editorial support as requiredCollaborating with the broader Portfolio team to maximize the distribution and effectiveness of contentConducting needs analysis with clients and stakeholders to deliver actionable insightsCommissioning and directing photography for assets and campaignsProactively monitoring trends across media platformsSounds like you? This is what we are looking for:Required qualifications:Tertiary qualification in journalism, writing, communications, or a related fieldMinimum 2 years' experience creating, managing, and distributing content across owned, earned, and paid media channelsExperience with content management system (CMS) platformsSuperior written and verbal communication skills, with strong attention to detailAbility to turn ideas and themes into timely, relevant, and contextual contentAdvanced time management skills and the ability to manage conflicting priorities in a fast-paced environmentHighly motivated, with a proactive work style and the ability to work effectively both autonomously and as part of a teamPreferred qualifications:A broad content creation skill set, including a working understanding of graphic design principles and the management of photo and/or video shootsA deep understanding of the suitability of content formats for different channels and audiencesGood working knowledge of Adobe Creative Suite, Canva, Monday.com, and content scheduling platformsExperience understanding a client's overarching strategy and aligning internal and external stakeholders around itA collaborative mindset — what sets JLL apart is our culture of collaboration, locally and across the globeDesire to work as part of a dynamic team that prioritizes opportunities to strengthen and advance your careerBenefits:Great employee discounts off fitness, wellbeing & other renowned brands18 weeks paid maternity leavePrivate Health Insurance DiscountsActive Social ClubEmployee assistant programNovated Lease for EV carsPaid time off for volunteer workCareer Opportunities with Australia's #1 Commercial Real Estate firmPremium officesWhat you can expect from us:You’ll join an entrepreneurial, inclusive culture. One where the best inspire the best. Where like-minded people work naturally together to achieve great things. Join us to develop your strengths and enjoy a fulfilling career full of varied experiences. Keep those ambitions in sight and imagine where JLL can take you.As an organisation, we don’t just accept that we are a place of many different people, but we embrace it, we celebrate it, and we proactively support the needs that difference brings. JLL is committed to equal opportunity regardless of race, gender, age, sexual orientation or disability, and that is why, for more than a decade, we continue to rank among the World’s Most Ethical Companies. We are dedicated to offering veterans from all ranks and services a successful civilian career as they transition out of the military. We recognise and appreciate the skills acquired in their service careers as vital and transferable to our workforce.Interested candidates, please apply following the link below quoting job reference number REQ544127If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements below. We’re interested in getting to know you and what you bring to the table!Personalized benefits that support personal well-being and growth:JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.About JLL –We’re JLL—a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 102,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That’s why we’re committed to our purpose to shape the future of real estate for a better world. We’re using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people, and our communities.Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we’re honored to be recognized with awards for our success by organizations both globally and locally.Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we’re headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.