Content Uplift Specialist | Supercheap AutoHybrid

Super Retail Group; Brisbane; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid and flexible working

Generous staff discounts across Super

Career growth across Super Retail

Job summary

Supercheap Auto is hiring a Content Uplift Specialist to tune, optimise and future‑proof product content across our digital channels. You’ll drive content strategies for discovery, engagement and conversion while working with SEO, AI-enabled experiences and cross‑functional teams.

The role focuses on metadata, taxonomy and structured content to enable scalable product information and smarter recommendations, with a hybrid working model based from our Strathpine office.

Qualifications

• Strong understanding of taxonomy, metadata, product data and structured content.
• Experience with platforms such as Salesforce Commerce Cloud, CMS, PIM, CDP or similar technologies.
• Passion for customer-centric digital experiences backed by insights and performance data.
• Ability to balance detail and strategy across stakeholders and priorities.
• Exposure to AI-enabled search, knowledge management or content optimisation initiatives is highly regarded.

Responsibilities

• Optimise product, category and search content to improve discoverability, engagement and conversion.
• Fine-tune product attributes, metadata, taxonomy and structured content for accuracy and scalability.
• Apply SEO and emerging AEO best practices to improve visibility across search engines and AI-driven experiences.
• Build and maintain content powering smarter product recommendations and guided selling.
• Monitor performance metrics and identify opportunities to improve content quality and customer decision-making.
• Partner with cross-functional teams to implement content standards across the digital ecosystem.

Skills

Taxonomy

Metadata

Product data

Structured content

AI-enabled search

Customer-centric experiences

Education

Bachelor's degree

Tools

Salesforce Commerce Cloud

CMS

PIM

CDP

Job description

Content Uplift Specialist | Supercheap AutoHybrid

At Supercheap Auto, we’re obsessed with helping customers find the right product for the road ahead. We’re creating a brand-new Content Uplift Specialist role to help tune, optimise and future-proof the content that powers our digital experience. Think of yourself as the mechanic behind the scenes, ensuring our product content engine is running at peak performance across search, eCommerce and emerging AI-powered experiences.

What You’ll Be Doing

As the Content Uplift Specialist, you’ll help build and implement the roadmap for how customers discover products online.

• Optimising product, category and search content to improve discoverability, engagement and conversion.
• Fine-tuning product attributes, metadata, taxonomy and structured content to ensure information is accurate, consistent and scalable.
• Applying SEO and emerging AEO best practices to improve visibility across search engines, onsite search and AI-driven experiences.
• Building and maintaining content that powers smarter product recommendations, guided selling and future AI capabilities.
• Monitoring performance metrics and identifying opportunities to improve content quality, search relevance and customer decision-making.
• Partnering with cross-functional teams to bring content standards to life across the Supercheap Auto digital ecosystem.

What You’ll Bring

• Strong understanding of taxonomy, metadata, product data and structured content.
• Experience working with platforms such as Salesforce Commerce Cloud, CMS, PIM, CDP or similar technologies.
• A passion for creating customer-centric digital experiences backed by insights and performance data.
• The ability to balance detail and strategy while working across multiple stakeholders and priorities.
• Exposure to AI-enabled search, knowledge management or content optimisation initiatives will be highly regarded.

Why Join Supercheap Auto?

At Supercheap Auto, we’re passionate about helping Australians enjoy more of what they love. You’ll join a team that’s investing in customer experience, AI capability, content innovation and digital growth, while working alongside talented people who are passionate about delivering great outcomes for our customers.

You’ll also enjoy:

• Hybrid and flexible ways of working based in our Strathpine Office.
• Access to generous team member discounts across Supercheap Auto, rebel, BCF and Macpac.
• Career growth opportunities across Super Retail Group's portfolio of iconic brands.
• Working with talented digital, customer and design specialists who are passionate about creating better experiences every day.
• The opportunity to influence how Supercheap Auto show up in the Australian market

If you’re ready to take a high-performance approach to content and help us keep customers on the fastest route to the right products, we’d love to hear from you.

We believe diversity, equity, inclusion and belonging are essential to creating a workplace where everyone can thrive. We value the unique perspectives and experiences that strengthen our teams and help us innovate, and we’re committed to fostering an environment where everyone feels they belong and can reach their full potential. If you need any adjustments during the recruitment process or workplace accommodation to perform at your best, please let us know in your application.

A note to candidates: This is a human-led recruitment process, and every application is reviewed by our Australian Talent Acquisition team.