Content Uplift Specialist | Supercheap Auto

Supercheap Auto; Brisbane; Hybrid; AUD 80,000 - 110,000; Full time

Benefits offered by this job

Hybrid work from Strathpine Office

Staff discounts across brands

Career growth opportunities

Job summary

Supercheap Auto in Australia is launching a new Content Uplift Specialist role to tune, optimise and future‑proof the content powering our digital experiences. You’ll drive the roadmap for how customers discover products online, focusing on content quality, taxonomy, metadata and structured data to boost search visibility and conversion.

You’ll work across eCommerce, content operations and product data, applying AI-enabled search concepts and performance insights.

Qualifications

• Experience in digital content, eCommerce, SEO, content operations, or product information management.
• Strong understanding of taxonomy, metadata, product data and structured content.
• Experience with platforms like Salesforce Commerce Cloud, CMS, PIM, or CDP is preferred.

Responsibilities

• Optimise product, category and search content to improve discoverability, engagement and conversion.
• Fine-tune product attributes, metadata and taxonomy for accuracy and scalability.
• Apply SEO and AI-driven best practices to improve visibility across search engines and onsite search.
• Build content that powers smarter product recommendations and future AI capabilities.
• Monitor performance metrics and identify opportunities to improve content quality and customer decision-making.
• Collaborate with cross-functional teams to implement content standards across the digital ecosystem.

Skills

SEO

Content management

eCommerce

Stakeholder management

AI-enabled search

Tools

SFCC

CMS

PIM

CDP

Job description

At Supercheap Auto, we're obsessed with helping customers find the right product for the road ahead. We're creating a brand-new Content Uplift Specialist role to help tune, optimise and future-proof the content that powers our digital experience. Think of yourself as the mechanic behind the scenes, ensuring our product content engine is running at peak performance across search, eCommerce and emerging AI-powered experiences.

What You'll Be Doing

As the Content Uplift Specialist, you'll help build and implement the roadmap for how customers discover products online.

• Optimising product, category and search content to improve discoverability, engagement and conversion.
• Fine-tuning product attributes, metadata, taxonomy and structured content to ensure information is accurate, consistent and scalable.
• Applying SEO and emerging AEO best practices to improve visibility across search engines, onsite search and AI-driven experiences.
• Building and maintaining content that powers smarter product recommendations, guided selling and future AI capabilities.
• Monitoring performance metrics and identifying opportunities to improve content quality, search relevance and customer decision-making.
• Partnering with cross-functional teams to bring content standards to life across the Supercheap Auto digital ecosystem.

What You'll Bring

• Experience in digital content, eCommerce, SEO, content operations, digital merchandising or product information management.
• Strong understanding of taxonomy, metadata, product data and structured content.
• Experience working with platforms such as Salesforce Commerce Cloud, CMS, PIM, CDP or similar technologies.
• A passion for creating customer-centric digital experiences backed by insights and performance data.
• The ability to balance detail and strategy while working across multiple stakeholders and priorities.
• Exposure to AI-enabled search, knowledge management or content optimisation initiatives will be highly regarded.

Why Join Supercheap Auto?

At Supercheap Auto, we're passionate about helping Australians enjoy more of what they love. You'll join a team that's investing in customer experience, AI capability, content innovation and digital growth, while working alongside talented people who are passionate about delivering great outcomes for our customers.

You’ll also enjoy:

• Hybrid and flexible ways of working based in our Strathpine Office.
• Access to generous team member discounts across Supercheap Auto, rebel, BCF and Macpac.
• Career growth opportunities across Super Retail Group's portfolio of iconic brands.
• Working with talented digital, customer and design specialists who are passionate about creating better experiences every day.
• The opportunity to influence how Supercheap Auto show up in the Australian market

If you're ready to take a high-performance approach to content and help us keep customers on the fastest route to the right products, we'd love to hear from you.

We believe diversity, equity, inclusion and belonging are essential to creating a workplace where everyone can thrive. We value the unique perspectives and experiences that strengthen our teams and help us innovate, and we're committed to fostering an environment where everyone feels they belong and can reach their full potential. If you need any adjustments during the recruitment process or workplace accommodation to perform at your best, please let us know in your application.

A note to candidates: This is a human-led recruitment process, and every application is reviewed by our Australian Talent Acquisition team.