Content Strategy Lead — SEO, Growth & Engagement

Pan Asia Group; Australia; Remote; AUD 120,000 - 160,000; Full time

Job summary

Pan Asia Group is seeking a Content Strategist to define the voice and strategy across web, social, email, and video channels. You will align content with business goals, serve the target audience, and drive engagement and conversions.

You will lead content audits, editorial planning, and governance, while partnering with marketing and product teams to optimize SEO, accessibility, and distribution. This role requires 5+ years in content leadership and strong analytics.

Qualifications

• Bachelor's degree in Marketing, Journalism, Communications, or a related field.
• 5+ years of experience in content marketing, journalism, or a content leadership role.
• Proven expertise in SEO principles and content management systems (CMS).
• Strong analytical skills with experience using tools like Google Analytics, SEMrush, or similar platforms.

Responsibilities

• Strategy Development: Conduct content audits, competitive analysis, and audience research to develop a comprehensive content strategy and editorial calendar.
• Content Governance: Define content standards, style guides, tone of voice, and best practices for SEO and accessibility across the organization.
• SEO & Distribution: Partner with marketing and product teams to integrate content with SEO strategies, defining keywords, and optimizing distribution across relevant channels.
• Performance Analysis: Track and analyze key content metrics (e.g., traffic, time on page, conversion rate) to assess effectiveness and recommend strategic pivots.
• Cross-Functional Leadership: Oversee content creation workflows, managing writers, designers, and subject matter experts to ensure timely and high-quality content delivery.

Skills

Content strategy

Editorial planning

SEO principles

Analytics (GA/SEMrush)

Cross-functional leadership

Education

Bachelor's degree in Marketing, Journalism, Communications, or a related field

Tools

CMS

Google Analytics

SEMrush

Job description

Pan Asia Group is seeking a Content Strategist to define the voice and strategy across web, social, email, and video channels. You will align content with business goals, serve the target audience, and drive engagement and conversions.

You will lead content audits, editorial planning, and governance, while partnering with marketing and product teams to optimize SEO, accessibility, and distribution. This role requires 5+ years in content leadership and strong analytics.