Content & Media Operations Lead: Asset Strategy

HR Partners; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Randstad is partnering with a world-renowned luxury automotive brand to recruit a Content and Media Operations Specialist for their Sydney team. You will bridge brand strategy with asset governance and campaign execution, ensuring seamless delivery across paid, owned, and earned channels while optimizing high-profile activations.

In this role you will own licensing, manage rights lifecycles, and supervise content planning, asset optimization, and local production with agencies.

Qualifications

• Extensive background in content operations, marketing operations, media operations, or brand management.
• Deep working knowledge of digital rights management, copyright, talent licensing, and asset compliance.
• Experience coordinating multi-channel campaigns with creative and media agencies.
• Hands-on experience with PO management, budget tracking, and vendor oversight.
• Strong organizational skills and attention to detail under tight campaign launch dates.

Responsibilities

• Own end-to-end licensing, usage rights, and compliance across marketing assets.
• Lead content roadmap and asset optimization across digital, social, and traditional media.
• Oversee locally produced content, influencer campaigns, and bespoke activations.
• Oversee media execution workflows and ensure campaigns launch on time.
• Manage media PO approvals, invoices, and budget tracking.

Skills

Content operations

Marketing operations

Media operations

Rights licensing

Agency coordination

Budget administration

Job description

Randstad is partnering with a world-renowned luxury automotive brand to recruit a Content and Media Operations Specialist for their Sydney team. You will bridge brand strategy with asset governance and campaign execution, ensuring seamless delivery across paid, owned, and earned channels while optimizing high-profile activations.

In this role you will own licensing, manage rights lifecycles, and supervise content planning, asset optimization, and local production with agencies.