Brand & Content Manager

Sass Clothing; Melbourne; On-site; AUD 70,000 - 90,000; Full time

Benefits offered by this job

On-site car parking

Monthly clothing allowance

Early Fridays

Mental health days

Job summary

Sass Collective is seeking a creative Brand & Content Manager to bring our four fashion brands to life. Reporting to the General Manager, you’ll turn ideas into content, campaigns and moments that connect with customers and grow online channels across Instagram, Facebook and TikTok.

You’ll run from brief to launch, collaborating with Design, eCommerce and external partners. If you love fashion, storytelling and multi-brand marketing, this role offers growth in a women-led, dynamic team with a

Qualifications

• 2–3+ years in marketing, social or content, ideally in fashion, apparel or lifestyle retail.
• Confident creating short-form video and social content from concept to posting.
• Hands‑on experience with organic social, EDM and influencer marketing.
• Strong eye for creative and understanding of what makes content work on each platform.
• Comfortable with Shopify, Meta Business Suite, Google Analytics and Klaviyo.
• Highly organized and able to juggle multiple brands and deadlines.
• Clear, engaging writing with adaptable tone across brands.
• Collaborative, proactive attitude in a growing team.

Responsibilities

• Plan and deliver the marketing calendar across all four brands, covering product drops, seasonal campaigns, sales moments and key retail dates.
• Manage day-to-day marketing activity across organic social, EDM, digital and content to build an engaged community and grow brand awareness.
• Coordinate and help create content across Instagram, Facebook and TikTok, including short-form video, product content, styling and campaign creative.
• Coordinate photoshoots and content production, briefing photographers, stylists and creators and keeping projects on time and on budget.
• Build relationships with influencers and creators to grow each brand’s reach and community.
• Track and report on content and campaign performance, sharing insights to help improve what we create.

Skills

Marketing

Social content

Content creation

Video editing

Influencer marketing

Shopify

Tools

Klaviyo

Google Analytics

Meta Business Suite

Job description

Brand & Content Manager – Sass Collective

We’re a women-led fashion collective behind four distinct brands: Betty Basics, Fate + Becker, Frankie & Co and Sass Clothing. Each has its own personality and community. Together, we create fashion for real life: easy to wear, made to be styled your way, and designed to make women feel like themselves.

We’re looking for a creative, hands-on Brand & Content Manager to help bring our brands to life. Reporting to the General Manager, you’ll turn ideas into content, campaigns and moments that connect with our customers and help grow our online channels.

You’ll work closely with Design, eCommerce and our external partners. You’ll be involved from the first brief through to launch, and help make sure every brand looks, sounds and feels exactly as it should.

If you love fashion, content and storytelling, and you’re ready to grow your career with a multi-brand business, we’d love to hear from you!

How You Will Contribute

• Plan and deliver the marketing calendar across all four brands, covering product drops, seasonal campaigns, sales moments and key retail dates.


• Manage day-to-day marketing activity across organic social, EDM, digital and content to build an engaged community and grow brand awareness.


• Coordinate and help create content across Instagram, Facebook and TikTok, including short-form video, product content, styling and campaign creative.


• Coordinate photoshoots and content production, briefing photographers, stylists and creators and keeping projects on time and on budget.


• Build relationships with influencers and creators to grow each brand’s reach and community.


• Track and report on content and campaign performance, sharing insights to help improve what we create.

Capabilities We Value

• 2–3+ years’ experience in marketing, social or content, ideally in fashion, apparel or lifestyle retail.


• Confident creating short-form video and social content yourself, from concept and filming through to editing and posting.


• Hands‑on experience with organic social, EDM and influencer marketing.


• A strong eye for creative and a good understanding of what makes content work on each platform.


• Comfortable with Shopify, Meta Business Suite, Google Analytics and email platforms such as Klaviyo.


• Highly organised and able to juggle multiple brands and deadlines.


• A clear, engaging writer who can adapt tone of voice across different brands.


• A collaborative, can‑do attitude. You’re happy to roll up your sleeves in a growing, close‑kin team.

A few things that make working with us a little different

• A supportive, women‑led team where you’ll have room to grow your skills and career.


• Mental health days, paid time for preventative health appointments and paid parental leave, because we care about our people.


• Early finishes on Fridays, because we all deserve a head start on the weekend.


• A monthly clothing allowance, so you can enjoy our brands and make them your own.


• On‑site car parking.

If you’re ready to take your career to the next level and be part of a brand that’s making a difference in the fashion industry, we want to hear from you!