Content Designer - Digital Products

RACV; Melbourne; Hybrid; AUD 80,000 - 110,000; Full time

Benefits offered by this job

Flexible work arrangements

Discounts on RACV products

RACV Club membership

Monthly discounts with partners

Job summary

RACV is seeking a Content Designer for an 18-month fixed-term contract with hybrid working in Melbourne. You will design and optimise content across insurance-related digital experiences, collaborating with cross-functional teams to improve usability and customer outcomes.

You’ll contribute to design systems, governance, and testing strategies, ensuring content is accessible and voice-consistent. A portfolio of user-focused writing is required.

Qualifications

• Demonstrated experience in Content Design, UX Writing, or Content Strategy.
• Experience in UX writing for digital quote flows and customer journeys.
• Hands-on experience with Figma.
• Experience with Miro, Jira and Confluence is desirable.
• Strong understanding of user-centred design principles, customer experience and digital product delivery.
• Excellent written communication skills with the ability to simplify complex information into clear, compelling content.
• Experience using research, analytics, SEO insights and testing to inform content decisions.
• Strong stakeholder engagement across multidisciplinary teams.
• Portfolio demonstrating user-focused writing and content design outcomes.

Responsibilities

• Design and deliver content across RACV's digital products, including web and mobile experiences.
• Write clear, accessible content that simplifies complex customer journeys.
• Analyse data to identify opportunities to optimise content using research, analytics, SEO insights and testing.
• Collaborate with designers, product teams and stakeholders to deliver high-quality customer experiences.
• Contribute to content planning, design system management and content governance practices.
• Support A/B and usability testing to make informed content decisions and improve outcomes.
• Ensure all content aligns with RACV's brand, voice, tone, accessibility and compliance requirements.
• Leverage AI tools and emerging technologies to refine and improve content approaches.

Skills

Content Design

UX Writing

Content Strategy

User-centred design

Stakeholder engagement

Content governance

A/B testing

SEO insights

Analytics

Tools

Figma

Miro

Jira

Confluence

Job description

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18 Month Fixed Term Contract | Hybrid Working

Competitive Salary | Attractive Discounts on RACV Products

Great things start here

Join our team of business professionals doing meaningful work in an organisationthat’sever evolving. Work with people who care and expand your career with opportunities only a diverse business can provide. With license to see things through your way, and theoptionto split your time between office and home, RACV is whereyou’llmake a difference.

About the opportunity

As a Content Designer,you'llplay a key role in designing and optimising content across RACV Insurance's digital quote,accounts,and self-service experiences. Working within established digital products and customer journeys,you'llhelp make complex information easier to understand,navigateand act on.

This role centreson continuous improvement, whereyou'llwork within existing design systems, regulatoryrequirementsand product frameworks to create clear,accessibleand customer-centred content that enhances both usability and customer outcomes.

Partnering closely withvarious teams,you'llbring a content-led mindset to the design process and help ensure content supports customer needs, businessobjectivesand accessibility standards.

Key responsibilities

• Design and deliver content across RACV's digital products, including web and mobile experiences.


• Writeand designclear,accessibleand user-focused content that simplifies complex customer journeys.


• Analysedata toidentifyopportunities to optimise and improve content using research, analytics, SEOinsightsand testing.


• Collaborate with designers, productteamsand stakeholders to deliver high-quality customer experiences.


• Contribute to content planning, design systemmanagementand content governance practices.


• SupportA/Bandusability testingtomakeinformedcontent decisions and improve customer outcomes.


• Ensure all content aligns with RACV's brand, voice, tone,accessibilityand compliance requirements.


• Leverage AI tools and emerging technologies to help refine,testand improve content approaches.

What you’ll need to be successful

• Demonstrated experience in Content Design, UX Writing, Content Strategy or a similar role.


• Experience in UX writingfor digitalquoteflows, customerjourneysand optimising conversion.


• Hands-on experience working withFigma


• Experience with Miro, Jira and Confluence would be desired


• Strong understanding of user-centred design principles, customerexperienceand digital product delivery.


• Excellent written communication skills with the ability to simplify complex information into clear, compelling content.


• Experience using research, analytics, SEO insights and testing to inform content decisions.


• Strong stakeholder engagement skills and the ability to work effectively across multidisciplinary teams.


• A portfoliodemonstratinguser-focused writing and content design outcomes.

There’sso much on offer when you join RACV

• A flexible, informal work environment that supports balance between work and home


• Generous discounts on home and car insurance policies and RACV roadside care


• RACV Club membership and great discounts across RACV resorts


• Monthly-updated discounts from a wide range of corporate partners

At RACV, we believe diversity and inclusion are essential to our continued success. We want our people to feel welcomed, supported and valued for who they are and what they bring. If yourequireany reasonable adjustments during the recruitment process or in the role, please let our Talent Acquisition team know.

Application process

Applicants willbe requiredto provide evidence of their eligibility to work in Australia and consent to a criminal record check.