Content Designer

Curtin University; Bentley; On-site; AUD 109,000 - 117,000; Full time

Benefits offered by this job

17% superannuation

Generous leave entitlement

Job summary

Curtin University is seeking a Content Designer to enhance digital journeys for prospective students. You will design, audit and improve website content to ensure clarity, accessibility and purposeful user experiences, aligned with Curtin’s Digital Experience Strategy.

You’ll work with cross-functional teams and leverage analytics to reduce friction and improve findability and conversions across Curtin’s websites.

Qualifications

• Design, audit and improve Curtin’s website content for clarity and accessibility.
• Identify friction, gaps and improve user pathways across journeys.
• Balance user needs with Curtin’s tone of voice and governance guidelines.

Responsibilities

• Design and write UX content across Curtin’s website to aid task completion.
• Conduct user research and journey mapping with analytics tools to identify improvements.
• Improve content structure, findability and navigation cues for better decision making.
• Collaborate with SMEs, UI/UX designers, developers and marketers across teams.
• Maintain content standards, governance and consistency in the CMS.

Skills

Content design

UX writing

Auditing content

Cross-functional collaboration

Analytics literacy

Education

Relevant degree or equivalent experience

Tools

GA4

Google Analytics

Microsoft Clarity

Semrush

Job description

• Competitive remuneration, 17% super contributions and generous leave entitlement
• Based at our vibrant Bentley Campus

• Full-Time Fixed, continuing role
• Competitive remuneration, 17% super contributions and generous leave entitlement
• Based at our vibrant Bentley Campus

Reference Number: 1671350

About the Role:

As our Digital Experience team continues to grow and evolve, we’re looking for a Content Designer to join the team and help improve some of Curtin’s most impactful digital journeys.

The Content Designer plays a pivotal role in improving Curtin’s digital experience by using content to solve problems across complex user journeys. This role is responsible for designing, auditing and improving website content so it is clear, useful, accessible and purposeful for prospective students, aligned with Curtin’s Digital Experience Strategy and Content Strategy.

This role is responsible for ensuring that the content on the Curtin website effectively supports prospective students as they explore their options, build understanding, and navigate their interactions with Curtin University, helping users achieve their goals confidently and leading to higher user satisfaction, engagement, and improved recruitment outcomes. This includes identifying friction, duplication, unclear pathways and content gaps, then working with others to improve the experience through better content design.

Working closely with the Manager, Experience Design and the Digital Experience team, the Content Designer collaborates with teams across University Marketing and other key stakeholders, developing a deep knowledge of Curtin’s products, processes and audience to inform their work. As the team continues to develop its capability, this is an opportunity to join an established function with strong connections across content, UX, design and digital delivery.

You will use user research, analytics and UX principles to improve key journeys and enrich digital content across Curtin's websites, creating experiences that empower users to progress with confidence, whether they are exploring possibilities, comparing options or completing key actions.

This role requires a unique blend of creativity, strategic thinking, and an in-depth understanding of user behaviour and UX principles to drive website conversions and support critical business outcomes.

This role sits within our Digital Experience team, where we design and deliver digital experiences that turn ambition into opportunity – helping future students understand their options, make confident choices and take meaningful steps toward study, growth and impact.

This Continuing G07 role attracts a remuneration of $ 109,277 - $117,331 (G07) plus 17% superannuation and competitive benefits.

Your responsibilities will include:

• Design and write UX content: Design and write clear, inclusive and accessible content across Curtin’s website, in line with our Digital Experience Guidelines that help users understand their options and complete key tasks.
• Conduct user research and journey mapping: Use tools such as Google Analytics and Microsoft Clarity to understand and map users’ movements through Curtin’s digital journeys and content pathways. Identify gaps, friction points and duplication, and define success measures for content changes.
• Design and improve content structure and findability: Design clear content hierarchies, labels and navigation cues that support scanning and decision‑making. Review the information architecture to identify opportunities to consolidate, simplify or retire content, reducing duplication and improving clarity.
• Work with search and marketing teams to improve discoverability: use search intent and user language to inform content design decisions.
• Collaborate with cross‑functional teams: Work closely with subject matter experts, UI/UX designers, developers, marketing teams and content creators across discovery, design and delivery to ensure content is effectively integrated with design and functionality.
• Maintain content standards and governance: Apply and improve Curtin’s content standards, patterns and tone of voice across the CMS and related digital systems. Ensure UX content follows established guidelines and best practices for creation and maintenance, while supporting consistent content quality.

Who we are looking for/Selection Criteria:

• A relevant degree and considerable relevant experience; or extensive experience in a field related to content design or UX writing.
• Experience auditing, restructuring or improving content across large, complex websites or services, including the ability to identify duplication, simplify content and improve user pathways.
• Ability to articulate and demonstrate how content decisions improved a digital experience (for example, clarity, completion, findability or conversion), either through examples of work or discussion during the selection process.
• Skilled writing and editing expertise with the ability to craft clear, concise, and compelling content for diverse audiences and contexts; balancing user needs with style guides, tone of voice and content patterns.
• Experience working with cross‑functional teams (design, product, tech, marketing SMEs).
• Confidence using analytics, behaviour and search insight tools to inform content decisions (for example, GA4, Google Search Console, Microsoft Clarity, Semrush or similar).
• Good eye for detail and design across a range of formats and digital platforms.
• Working knowledge of search intent and on‑page optimisation principles, with the ability to apply these in collaboration with marketing and analytics teams to support content structure, clarity and discoverability.
• Experience working within content management systems, applying content standards, structure and governance.
• Awareness of accessibility and inclusive content practices.
• Previous experience within the higher education sector and/or large complex organisations is also desirable.

We are committed to providing a flourishing and progressive workplace. This role provides the opportunity to develop your content design, analytical and collaboration skills, while working alongside talented mentors in an environment that advocates for your success.

Role Requirements:

• As this is a continuing (permanent) role, you will require permanent work rights in Australia to be considered.
• Successful applicants are subject to a National Police Clearance, and background, integrity, and reference checks to Curtin’s satisfaction.
• The official contract title will be Digital Experience Lead - Content.

About Curtin University

Curtin University proudly stands among the top one percent of global universities according to the ARWU 2024 rankings. We are an energetic, dedicated team of academics and professionals working together to provide global solutions through quality graduates and innovative research. Curtin is a welcoming space where integrity, respect for one another, courage, excellence, and impact are essential to everyday life. First Nations people, those identifying as LGBTQIA+, parents, carers, people of all ages, abilities and genders, and people of diverse ethnicity, nationality and faith are encouraged to apply. Our aim is to create a workforce that reflects the diversity of the community in which we live. For more information, please visit our Diversity and Inclusion page - https://staff.curtin.edu.au/discover-curtin/diversity-equity-and-inclusion-at-curtin/.

What We Offer You:

Situated on Whadjuk Nyungar Country, our vibrant Bentley campus includes an art gallery, gym, childcare and medical centre, bus station, accessible parking and endless food options including a supermarket. Aside from the vibrant campus life, we offer more than just a job. Curtin offers a wide range of generous benefits, including additional leave, salary packaging, health and wellbeing services and an array of discounts for retail, travel and much more.

For more reasons to work at Curtin, please visit https://staff.curtin.edu.au/discover-curtin/.

Applications close: 9pm (AWST), Sunday 13th of September 2026.

Late applications or applications received via email will not be considered, and only successful candidates will be contacted.

Please note we are not accepting applications from recruitment agencies at this time.

Curtin reserves the right at its sole discretion to withdraw from the recruitment process, not to make an appointment, or to appoint by invitation, at any time. We reserve the right to remove the advert earlier than the date on the advert.