Digital Content Writer

Marina Bay Sands; City of Melbourne; Hybrid; AUD 70,000 - 90,000; Full time

Job summary

Deakin University is seeking a Digital Content Writer to shape how audiences experience Deakin online, creating engaging, audience-focused content across the university site and digital channels. Collaborate with stakeholders to deliver accessible, SEO-friendly content that supports recruitment and engagement goals, blending creativity with best-practice digital content.

Based at Melbourne Burwood or Geelong Waterfront Campus with hybrid work, you’ll contribute to a dynamic team delivering

Qualifications

• Degree in a relevant discipline, with at least 4 years subsequent relevant experience.
• Sound understanding of web content, including accessibility, usability and information architecture.
• Ability to craft effective advertising messages for a variety of media including social, display and out of home advertising.
• Understanding of interface and responsive design, user experience design processes and principles.

Responsibilities

• Develop and deliver audience-led, cross-channel content strategies, communication plans and campaigns that align with marketing objectives and drive engagement.
• Create compelling, persuasive and user-focused content for the Deakin University website, reflecting the Deakin brand with high quality, consistency and tone.
• Research, write, edit and optimise digital content for accuracy, accessibility and alignment with brand standards and user needs.
• Collaborate with stakeholders to identify opportunities for innovation and improve content and organisational strategies.

Skills

Content strategy

SEO

User experience

Audience insights

Digital content

Education

Degree in a relevant discipline

Job description

Job no: 588829
Work type: Full-time
Location: Flexible, Geelong - City, Melbourne - Burwood
Categories: Marketing and Communications

• Based at either Melbourne Burwood or Geelong Waterfront Campus + hybrid work arrangements
• Full-time and fixed-term until February 2027

Why this role matters:

Ready to shape how audiences experience Deakin online? As a Digital Content Writer within the Marketing & Recruitment Division, you'll create engaging, audience-focused content that brings the Deakin brand to life across the university website and digital marketing channels. Your work will help audiences discover, understand and connect with Deakin through compelling content and exceptional digital experiences.

Working closely with stakeholders across the university, you'll combine creativity, strategy and digital best practice to deliver content that is engaging, accessible, search-optimised and aligned with Deakin's recruitment and engagement goals. If you're passionate about storytelling, user experience and creating content that makes an impact, this is an opportunity to help shape Deakin's digital presence.

As the Digital Content Writer you will:

• Develop and deliver audience-led, cross-channel content strategies, communication plans and campaigns that align with marketing objectives, drive engagement and create a consistent, impactful experience across touchpoints.
• Create compelling, persuasive and user-focused content for the Deakin University website, ensuring all content reflects the Deakin brand and maintains a high standard of quality, consistency, tone of voice and visual presentation.
• Research, write, edit and optimise digital content, ensuring information is accurate, current, accessible and aligned with brand standards, user needs and best-practice digital content principles.
• Collaborate with a broad range of stakeholders and draw on audience insights, emerging trends and diverse perspectives to identify opportunities for innovation, improve processes and enhance the effectiveness of content and organisational strategies.

To be successful, you’ll have:

• A Degree in a relevant discipline, with at least 4 years subsequent relevant experience; or an equivalent combination of relevant experience and/or education/training
• Sound understanding of web content, including accessibility, usability, information architecture and writing for the web.
• Ability to craft effective advertising messages for a variety of media, including social, display and out of home advertising.
• Understanding of interface and responsive design, user experience design processes and principles.

For a confidential discussion regarding this role, please contact Lisa Starkey, Digital Content Manager on [e-mail] .

Applications for this position close on Monday 14th September at 11:55pm.

Benefits for working with us!

At Deakin, we offer more than just a job. We offer a rewarding career in a flexible, inclusive and forward-thinking environment. Across our campuses in Geelong, Melbourne and regional Victoria, you'll enjoy flexible working arrangements that support work-life balance, generous leave provisions including extended parental leave and the option to purchase additional leave, as well as access to professional development opportunities to help you grow your career

As a Digital Content Writer, you'll be part of a collaborative team of digital and marketing professionals who are passionate about delivering exceptional online experiences. You'll have the opportunity to develop your expertise across content strategy, SEO, user experience and digital marketing, while working on diverse projects that reach audiences at scale. Join a university that values innovation, creativity and continuous improvement, and be supported to do your best work while contributing to an organisation that makes a positive impact through education and research.

Are You Ready?

Deakin is a Victorian university with a global impact. We are an agile, dynamic, and innovative university committed to making a positive impact through our excellence in education, research and innovation and the contributions we make to the wider community.

We understand that our reputation has been built on the dedication and expertise of our staff and we offer a dynamic and diverse working environment with opportunities to grow and develop careers. We believe that a progressive, thriving culture will ensure that people choose to come, and stay at Deakin and contribute to our ongoing success.

We value diversity and aim to build an inclusive environment that champions, embraces and respects differences. We support and encourage applications from Aboriginal and Torres Strait Islander people, and people of all abilities, cultures, sexual orientation, and genders.

Pre-employment safety and suitability checks:

In accordance with the National Higher Education Code to Prevent and Respond to Gender-based Violence, appointment to this role is subject to successful completion of relevant pre-employment checks, including Working With Children Checks and candidate gender-based violence declarations.

Candidates may be asked to declare whether they have been investigated for an allegation of Gender‑based Violence, or determined to have engaged in conduct that constitutes Gender‑based Violence during the course of their previous employment, or otherwise in a legal process. A declaration is not required from individuals who have experienced gender‑based violence. A ‘Yes’ response does not automatically exclude a candidate from employment, and any information provided will be treated confidentially and considered only for relevance to the role and the University’s safety obligations.

Advertised: 31 Aug 2026 AUS Eastern Standard Time