Content & Communications Strategist — Video, SEO & Growth

Finsure; Sydney; On-site; AUD 70,000 - 95,000; Full time

Job summary

Finsure is seeking a proactive Content & Communications Specialist to join the Marketing team in Sydney. You will craft engaging content across digital, social and communications channels, translate complex lending information into clear material, and drive campaigns with data-driven insights.

You’ll produce and edit video content and optimise broker journeys through HubSpot automation. You should bring strong writing, video editing, and analytics skills, plus hands-on experience across CapCut,

Qualifications

• Experience in lending, banking, mortgage broking or financial services is essential.

Responsibilities

• Execute and continuously improve content and communications across eDMs, newsletters, websites, blogs, social media and marketing campaigns.
• Translate complex lending information, industry developments and data into clear, engaging content.
• Manage content creation, scheduling and publishing across LinkedIn, Facebook, Instagram, TikTok, WhatsApp and SMS.
• Work closely with the team to develop and optimise broker journeys and communication touchpoints using HubSpot automation, delivering timely, relevant and personalised communications.
• Capture, produce and edit video content, including interviews, reels and short-form videos.
• Proactively identify content opportunities and bring new ideas to improve engagement and brand visibility.
• Analyse campaign and content performance, turning data into actionable insights and recommendations.
• Apply SEO, GEO (Generative Engine Optimisation) / AEO (Answer Engine Optimisation) principles to improve content discoverability.
• Collaborate with internal teams, lenders and stakeholders to deliver timely, accurate and relevant communications.
• Ensure content aligns with brand guidelines, tone of voice and compliance requirements.
• Stay across emerging digital trends, platforms and content best practices.

Skills

Content creation

Writing & storytelling

Video editing

SEO/AEO

Analytics

Social media strategy

HubSpot

Stakeholder management

Tools

CapCut

Canva

Adobe

Job description

Finsure is seeking a proactive Content & Communications Specialist to join the Marketing team in Sydney. You will craft engaging content across digital, social and communications channels, translate complex lending information into clear material, and drive campaigns with data-driven insights.

You’ll produce and edit video content and optimise broker journeys through HubSpot automation. You should bring strong writing, video editing, and analytics skills, plus hands-on experience across CapCut,