Content Advisor

Mineral Resources; Perth; On-site; AUD 80,000 - 120,000; Full time

Benefits offered by this job

Social strategy ownership

Content creation and storytelling

Career growth opportunities

Health and wellbeing support

Head office facilities

Job summary

MinRes is seeking an experienced Content Advisor to lead our social media strategy and content presence for a 12-month fixed-term contract. You will translate business priorities into compelling content that drives reach and engagement across our channels.

Reporting to the Communications Manager, you will set direction and run a rolling content plan to connect with our communities, managing a cadence across LinkedIn, Facebook and Instagram, ensuring governance and accessibility standards.

Qualifications

• Degree in communications, marketing, digital media or related field, or equivalent experience.
• Proven ability to develop social media strategy and content campaigns with defined channel objectives.
• Experience managing social channels for large or complex organisations across LinkedIn, Facebook and Instagram.
• Ability to tailor tone to each channel while upholding brand guidelines.
• Experience creating and applying community management guidelines and moderating conversations.
• Sound judgement handling sensitive or critical comments and deadlines.

Responsibilities

• Develop channel strategy with clear objectives for each social platform using data insights.
• Plan and manage a rolling calendar of high-quality multimedia content.
• Create, schedule and publish content with channel-appropriate presentation across posts and resharing.
• Report on sentiment and performance; stay ahead of platform changes and trends.
• Moderate conversations per our acceptable use policy and escalate as needed.
• Collaborate with the Digital Lead to meet governance, privacy and accessibility requirements.

Skills

Social media strategy

Content campaigns

Channel management (LinkedIn, Facebook

Content planning & scheduling

Analytics & insights

Community guidelines & moderation

Education

Degree in communications / marketing / digital media

Equivalent demonstrated experience

Tools

Scheduling tools

Analytics tools

Job description

MinRes can offer

• Ownership of the social strategy: set the standards and objectives across our channels, with the independence to run them as the specialist.
• The opportunity to create: Bring stories to life through copy, imagery and video, translating business priorities into content that connects with audiences.
• Career growth and benefits: Access development opportunities, health and wellbeing support and exceptional head office facilities.

The opportunity

MinRes is seeking an experienced Content Advisor to drive our social media strategy and content presence for a 12-month fixed-term contract.

We’re looking for someone with the skills and experience to translate business, communications and brand priorities into compelling content that drives reach and engagement across our channels.

Reporting to the Communications Manager, you will set the direction and run a rolling content plan to connect with the communities that follow us.

What you will do

• Develop channel strategy and set clear objectives for each of our social channels, then refine your approach using performance data and audience insights.
• Plan and manage a rolling plan and calendar of high-quality, consistent multimedia content.
• Create, schedule and publish content, ensuring accuracy and channel-appropriate presentation across organic posts, resharing and cross-channel distribution.
• Report on social sentiment and channel performance and keep the team across emerging trends and platform changes.
• Monitor conversations and apply our social media acceptable use policy, moderating and escalating through endorsed processes.
• Work with the Digital Lead to meet platform governance, privacy and accessibility requirements.
• Support distribution of other digital content across our internal and external platforms, as needed.

What you will bring

• A degree in communications, marketing, digital media or a related field, or equivalent demonstrated experience.
• Demonstrated experience developing social media strategy and producing content campaigns, including setting channel objectives and a publishing cadence.
• Demonstrated experience developing social media strategy and producing content campaigns, including setting channel objectives and a publishing cadence.
• Strong experience managing social media channels for a large or complex organisation, including LinkedIn, Facebook and Instagram.
• Ability to tailor tone and style to specific channels and audiences while aligning with corporate brand and language guidelines.
• Experience developing and applying community management guidelines or acceptable use policies, including moderation and escalation.
• Sound judgement in managing sensitive or critical comments.
• Practical experience with content planning, scheduling and analytics tools.
• Ability to work independently, set priorities and meet deadlines.

About Mineral Resources

MinRes is a leading diversified resources company with extensive operations in lithium, iron ore, energy and mining services across Western Australia. With a focus on people and innovation, MinRes has become one of the ASX’s best-performing companies since listing in 2006.

Our headquarters at 20 Walters Drive sets a new standard for workplace wellness.World class facilities include a café, restaurant, commercial gym, crèche, daycare and health centre, including GP.