Communications Specialist

The Bethanie Group; Perth; Hybrid; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Salary packaging

Meal allowance

Employee discounts

Private health insurance discount

Wellness program

Parental leave

Flexible and hybrid work

Job summary

Bethanie Group is seeking a Communications Specialist to shape strategic communications for a not-for-profit aged care provider. You will partner with leaders to deliver messaging that supports transformation, culture and customer experience, while coordinating media relations and reputation management.

A hybrid, senior-level role based in West Perth. You will craft plans, lead internal and customer communications, and monitor metrics to drive engagement across employees, residents and

Qualifications

• Relevant qualifications in Communications, Marketing or related discipline, or demonstrated experience.
• Minimum 8 years' experience in communications or corporate affairs teams.
• Exceptional written and verbal communication skills with ability to tailor messaging.
• Experience developing communication plans, creating engaging content and managing multiple projects.
• Strong stakeholder engagement and relationship-building across all levels.
• Proactive and organized with attention to deadlines in a fast-paced environment.
• Strong understanding of digital, social and emerging channels.
• Ability to navigate sensitive issues with sound judgement.

Responsibilities

• Develop and implement strategic communication plans that align with priorities.
• Partner with executives to create compelling communications, presentations and leadership messaging.
• Lead internal communication initiatives that foster engagement and alignment.
• Develop customer-focused communications to enhance experience and reputation.
• Monitor and analyse metrics to measure effectiveness and guide improvements.

Skills

Strategic communications

Stakeholder engagement

Written and verbal communication

Project management

Digital and social channels

Education

Bachelor's in Communications or related

Job description

Not for profit benefits including salary packaging

At Bethanie, our work supports older Australians across the aged care sector, and the people who care for them.

We know that meaningful communication helps build trust, engagement and a sense of belonging for our people and customers. We're seeking an experienced Communications Specialist to join our People and Transformation team.

Reporting to the Group Manager Marketing, Brand & Culture, you'll play a key role in shaping strategic communications that support Bethanie's organisational priorities, strengthen our culture, enhance customer experience and protect our reputation.

This is a unique opportunity for a communications professional who enjoys working at both a strategic and operational level, partnering with leaders across the business to deliver communications that drive understanding, engagement and action.

• Permanent full-time employment, based at our West Perth office
• Flexible working arrangements available, including the opportunity to work from home. We work a minimum of 3 days in the office per week.

The role

You'll be responsible for developing and delivering communication strategies that align with Bethanie's strategic objectives while strengthening engagement across employees, customers and stakeholders.

Working closely with executives, operational leaders and subject matter experts, you will:

• Develop and implement strategic communication plans that support organisational priorities, transformation initiatives and business objectives.
• Partner with executives and senior leaders to create compelling communications, presentations, speeches and leadership messaging.
• Lead internal communication initiatives that build connection, trust, engagement and alignment across the organisation.
• Develop customer-focused communications that enhance customer experience, strengthen brand reputation and support community engagement.
• Monitor and analyse communication metrics to measure the effectiveness of strategies and campaigns and make data-driven recommendations forimprovement.

You’ll also coordinate media relations and reputation management, helping ensure Bethanie responds confidently and consistently in a rapidly changing environment.

About You

You are a strategic communications professional who can transform complex information into meaningful stories and messages that connect with diverse audiences.

You balance big-picture thinking with a hands-on approach and are comfortable working across multiple priorities while building strong relationships at all levels of the organisation.

• Relevant qualifications in Communications, Marketing or a related discipline, or demonstrated experience in a similar role.
• Minimum 8 years' experience in communications or corporate affairs teams.
• Exceptional written and verbal communication skills, with the ability to tailor messaging for a variety of audiences and channels.
• Experience developing communication plans, creating engaging content and managing multiple projects simultaneously.
• Strong stakeholder engagement skills and the ability to build effective relationships across all levels of an organisation.
• A proactive and organised approach, with strong attention to detail and the ability to work to deadlines in a fast-paced environment.
• Strong understanding of digital, social and emerging communication channels.
• The ability to navigate sensitive issues with sound judgement and professionalism.

Working with Bethanie

At Bethanie, we recognise that our people are at the heart of everything we do. That's why we offer a range of benefits designed to support your financial wellbeing, career development, health, and work-life balance, including:

• Salary packaging of up to $15,900, plus $2,650 for meals and entertainment.
• Employee discounts across leading retailers, travel providers, and lifestyle services.
• Corporate discounts on private health insurance.
• Discounted Anytime Fitness memberships.
• Paid parental leave and purchased leave options.
• Flexible and hybrid work arrangements (where applicable).
• Ongoing professional development, study support, and career progression opportunities.
• Free annual flu vaccinations and access to our Bethanie Be Well Program (EAP).
• Employee recognition initiatives, team events, and annual awards programs.
• Employee referral program.
• A supportive, values‑driven culture where people are respected, connected, and empowered to thrive.

For over 70 years Bethanie has been warmly welcoming older West Australians into a caring and personal environment. We’re a leading, trusted not-for-profit organisation, and we’re proudly local to Western Australia, welcoming people in our aged care homes, retirement villages, community housing and more.

Our trusted reputation is built on a history of an experienced team and person‑centred care. We care for our residents and clients across 34 facilities throughout metropolitan Perth and regional Western Australia, and look after each individual in the way they want to be cared for.

For over 70 years Bethanie has been warmly welcoming older West Australians into a caring and personal environment. We’re a leading, trusted not-for-profit organisation, and we’re proudly local to Western Australia, welcoming people in our aged care homes, retirement villages, community housing and more.

Our trusted reputation is built on a history of an experienced team and person‑centred care. We care for our residents and clients across 34 facilities throughout metropolitan Perth and regional Western Australia, and look after each individual in the way they want to be cared for.

What can I earn as a Communications Specialist