Commercial Planning Manager

Asahi Beverages; Melbourne; On-site; AUD 140,000 - 190,000; Full time

Job summary

Asahi Beverages is seeking a senior Commercial Planning lead to own RTD, Spirits & Non-Alc planning across Australia and NZ, aligning Sales, Marketing, Category, Finance and Supply Chain to translate forecasts into growth.

Reporting to the Head of Commercial Planning & RGM, you will lead one direct report, drive the IBP rhythm, and apply insight, pricing and activation decisions to improve share and financial outcomes for a dynamic beverage portfolio.

Qualifications

• 5+ years’ commercial experience in FMCG or consumer business.
• Background in senior account management, marketing or category management.
• Strong financial acumen, including P&L, forecasting and causal impacts.
• Confident negotiator and storyteller with strong stakeholder influence.
• Comfortable working with assumptions, ambiguity and incomplete data.

Responsibilities

• Lead category planning and performance governance across IBP forums.
• Translate product, pricing, promotion and activation plans into outcomes.
• Track forecasts, risks and opportunities, recommending practical actions.
• Align cross-functional teams and present clear recommendations to leaders.
• Coach and develop one direct report while building planning capability.

Skills

Commercial planning

Category management

Forecasting and P&L

Stakeholder influence

Ambiguity management

Job description

Lead RTD, spirits & Non-Alc planning, align teams and turn forecasts into actions that drive growth across Asahi Beverages NZ.

This role sits at the heart of commercial planning, helping turn our category strategies and customer plans into aligned actions and measurable business outcomes.

Reporting to the Head of Commercial Planning & RGM and leading one direct report, you’ll own commercial planning across RTDs, Spirits & Non-Alcohol portfolios, working closely with Sales, Marketing, Category, Finance, Demand Planning and Supply Chain. You’ll lead the planning rhythm across your portfolio, bringing together forecasts, risks, opportunities and the commercial levers that can strengthen performance.

Your impact will come through connecting the bigger picture. You’ll challenge teams to look beyond individual initiatives, understand how pricing, promotion, product and activation decisions work together, and translate those decisions into expected share and financial outcomes. You’ll use insight and commercial judgement to identify gaps, strengthen plans and provide clear recommendations that enable better decision-making.

With strong exposure across the business, this is an opportunity to influence outcomes through others and help shape an evolving commercial planning capability

Key responsibilities

You’ll own the category planning rhythm, helping cross-functional teams align behind a credible forecast, respond to risks and opportunities, and deliver the annual sales plan. Your key responsibilities will require you to:

• Lead category planning and performance governance across IBP forums.
• Translate product, pricing, promotion and activation plans into outcomes.
• Track forecasts, risks and opportunities, recommending practical actions.
• Align cross-functional teams and present clear recommendations to leaders.
• Coach and develop one direct report while building planning capability.

About You

You’re a commercially minded and naturally curious leader who can simplify complexity, influence without authority and keep teams moving when information is still evolving. You will bring:

• 5+ years’ commercial experience in FMCG or a consumer business.
• Background in senior account management, marketing or category management.
• Strong financial acumen, including P&L, forecasting and causal impacts.
• Confident negotiator and storyteller with strong stakeholder influence.
• Comfortable working with assumptions, ambiguity and incomplete data.

At Asahi Beverages, we're passionate about crafting more than just drinks - we craft moments of connection, celebration, and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality, and a drive to constantly innovate. Headquartered in Melbourne and with facilities right across Australia and New Zealand, you’ll find Asahi is a place where talent is nurtured, and ambition is rewarded.

• Advertised: 30 October 2026 AEST