Marketing Automation Lead

Vocus Group; Melbourne; On-site; AUD 150,000 - 230,000; Full time

Benefits offered by this job

Hybrid work

Flexible hours

Career development

Health & wellbeing

Leave options

Job summary

Vocus Group is hiring an experienced Marketing Automation Lead to drive lifecycle marketing for Dodo and iPrimus from our Melbourne office. You’ll own the marketing automation ecosystem, lead a team of specialists, and shape personalised journeys that boost acquisition, engagement, retention and customer lifetime value.

You’ll design multi-channel campaigns, collaborate with Analytics, Data and Tech teams, and evolve Martech capabilities to deliver measurable business outcomes.

Qualifications

• Proven experience leading lifecycle marketing, CRM and marketing automation programs.
• Strong expertise in platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign, HubSpot or similar.
• Deep understanding of Martech ecosystems including CRM, CDP, analytics and personalization technologies.
• Experience designing and delivering customer journeys, segmentation strategies and trigger-based communications.
• Strong understanding of customer data, audience segmentation, APIs, event-driven architecture and platform integrations.
• Hands-on capability with SQL and experience working with HTML, CSS, scripting or related technologies.
• Experience leveraging AI-enabled tools to improve workflow efficiency, campaign execution, reporting and optimisation.
• Strong analytical capability with the ability to use insights and experimentation to improve business outcomes.
• Excellent stakeholder management and communication skills, with the ability to simplify complex technical concepts.

Responsibilities

• As the Marketing Automation Lead, design, implement and optimise automated customer communications across multiple channels.
• Work with Lifecycle Communications, Product, Digital, Data, Analytics and Technology teams to deliver lifecycle programs.
• Advance Vocus' Martech capability, ensuring platforms, processes and people are set up for long-term success.
• Own and optimise the marketing automation platform and platform integrations.
• Develop audience structures, segmentation frameworks and customer data models.
• Contribute to the Martech roadmap including AI-enabled workflows and engagement technologies.
• Ensure campaigns have robust measurement, tracking and reporting capability.
• Establish test-and-learn frameworks to improve customer experience and business performance.
• Lead a team of Marketing Automation Specialists with coaching and governance standards.

Skills

Lifecycle marketing

CRM

Marketing automation

SQL

HTML/CSS

AI tools

Analytics

Education

Bachelor's degree in Marketing/Technology

Tools

Salesforce Marketing Cloud

Braze

Adobe Campaign

HubSpot

Job description

The Opportunity

We're looking for an experienced Marketing Automation Lead to drive the evolution of our customer lifecycle marketing capability across our consumer brands, Dodo and iPrimus based in our Melbourne office.

This is a highly visible leadership role that combines strategic thinking with hands‑on technical expertise. You'll own the marketing automation ecosystem, lead a team of specialists, and help shape personalised customer experiences that drive acquisition, engagement, retention and customer lifetime value.

If you're passionate about customer journeys, marketing technology, data-driven decision making and building scalable automation solutions, we'd love to hear from you.

What You'll Be Responsible for

As the Marketing Automation Lead, you'll be responsible for the technical design, implementation and optimisation of automated customer communications across multiple channels. You'll work closely with Lifecycle Communications, Product, Digital, Data, Analytics and Technology teams to deliver sophisticated lifecycle programs that improve customer outcomes and commercial performance.

You’ll also play a key role in advancing Vocus' broader Martech capability, ensuring platforms, processes and people are set up for long‑term success.

Lead Customer Lifecycle Automation

• Design and deliver automated customer journeys across acquisition, onboarding, engagement, cross‑sell, upsell, retention and win‑back programs.


• Build and optimise multi‑channel lifecycle communications across email, SMS, push notifications, in‑app messaging and other owned channels.


• Develop scalable frameworks, governance standards and delivery processes that improve speed, consistency and quality.


• Drive personalisation, segmentation and testing strategies that improve customer engagement and commercial performance.


• Translate business requirements into audience logic, journey designs, decisioning rules and activation requirements.

Own and Evolve Martech Capability

• Own and optimise our marketing automation platform - Salesforce Marketing Cloud.


• Partner with Technology, Data and Analytics teams to improve platform integrations, customer data flows and activation capability.


• Support the evolution of audience structures, segmentation frameworks and customer data models.


• Contribute to the broader Martech roadmap, including automation, AI‑enabled workflows and customer engagement technologies.


• Ensure campaigns are built with robust measurement, tracking and reporting capability.

Drive Commercial Outcomes

• Establish test‑and‑learn frameworks that generate measurable improvements in customer experience and business performance.


• Partner with Analytics teams to uncover insights and identify optimisation opportunities.


• Translate customer and behavioural data into actionable recommendations that improve targeting and conversion.


• Manage key vendor and platform relationships to deliver maximum value and business impact.

Lead a High‑Performing Team

• Provide day‑to‑day leadership and coaching to a team of Marketing Automation Specialists.


• Set standards for campaign execution, governance, quality assurance and continuous improvement.


• Prioritise workload across multiple initiatives while balancing business demand and team capacity.


• Build automation capability across the team and champion best practice in lifecycle marketing.

What Success Looks Like

• Seamless, personalised customer journeys across the customer lifecycle.


• Increased engagement, retention and customer lifetime value.


• Improved operational efficiency through automation and standardisation.


• Strong partnership across Marketing, Product, Digital, Data and Technology teams.


• A highly capable and engaged marketing automation team.

What you’ll bring to the role

You're a technically strong marketing automation professional with experience leading sophisticated lifecycle programs and teams within complex customer environments.

• Proven experience leading lifecycle marketing, CRM and marketing automation programs.


• Strong expertise in platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign, HubSpot or similar.


• Deep understanding of Martech ecosystems including CRM, CDP, Customer Value Management, analytics and personalisation technologies.


• Experience designing and delivering customer journeys, segmentation strategies and trigger‑based communications.


• Strong understanding of customer data, audience segmentation, APIs, event‑driven architecture and platform integrations.


• Hands‑on capability with SQL and experience working with HTML, CSS, scripting or related technologies.


• Experience leveraging AI‑enabled tools to improve workflow efficiency, campaign execution, reporting and optimisation.


• Strong analytical capability with the ability to use insights and experimentation to improve business outcomes.


• Excellent stakeholder management and communication skills, with the ability to simplify complex technical concepts.

Highly Regarded

• Salesforce Marketing Cloud expertise.


• Experience working within telecommunications, subscription, digital or customer‑centric businesses.


• Relevant tertiary qualifications in Marketing, Technology, Data, Business or related disciplines.

What We Offer

Working at Vocus will give you rewarding experiences and the opportunity to do extraordinary work. You will enjoy:

• Diverse and dynamic teams with a supportive and inclusive culture.


• Supportive career development plans with comprehensive ongoing training, support, and development opportunities.


• Flexible hours and a hybrid working environment


• Generous discounts on power, gas, mobile and internet; plus, discounts to over 400 retailers.


• Competitive leave options, including anniversary leave, purchased leave, parental leave, volunteering leave, study leave, and 5 extra days of Vocus leave each year, plus more.


• Study assistance programs to excel your personal growth, learning and development.


• Health and wellness offerings, including access to our wellbeing initiatives that can help you from a financial, psychological, and physical perspective.

Working at Vocus is never just a job – it’s personal. We’re crazy about our customers and believe our people are the difference. Our wonderfully diverse team and a vibrant culture define us. We care about the impact we have on our people, our customers, and our communities and are committed to operating as a responsible, ethical business.

We pride ourselves on setting audacious and ambitious goals and believe that we can play our part in changing the Australian telecommunications landscape and make a fundamental difference to people’s lives.

With us, you’ll have the opportunity to lead and inspire teams, work on projects that are shaping the future of telecommunications and become part of a culture that thrives on creativity, encourages new ideas, and provides a collaborative and inclusive environment.

About Us

As Australia’s specialist fibre and network solutions provider, we own and operate 25,000km of secure, high‑capacity fibre connecting people, businesses, governments, and communities across Australia to the world. Through our well‑known retail brands, we deliver simple and affordable broadband, mobile, voice and energy services with the purpose of Building Critical Connections. Enabling Better Possibilities.

Ready to take the next step?

If you like the sound of this role and think you’d do a great job, but are worried you don’t tick every box, we encourage you to back yourself – we know that diverse groups are less‑likely to apply for roles they’re not 100% qualified for, but just as likely to succeed at them!

We are a proud equal opportunity employer committed to providing a safe, diverse, and inclusive working environment where all our team members feel like they belong. We know diversity makes us stronger and we encourage applications irrespective of background, age, origin, gender, sexual orientation, identity, or ability.

If you feel comfortable, please let us know if you have any accessibility requirements upon application, so we can make any adjustments required to support you throughout our recruitment process.