Coastal Masterplan Marketing Lead – Shell Cove

FRESH GRAVITY, INC.; Shell Cove; Hybrid; AUD 90,000 - 130,000; Full time

Job summary

Frasers Property Australia is seeking a proactive Project Marketing Manager for Shell Cove, NSW, to lead marketing strategy and execution. You will travel weekly to Shell Cove, working from Rhodes or Sydney CBD, and partner with on-site teams to bring the coastal master-planned community to life.

The role focuses on strategic brand leadership, commercial decision making, and delivering campaigns that align with premium standards.

Qualifications

• 2+ years of dedicated Project Marketing experience in Property Development, Residential Real Estate, New Home, or Master Planned Land sector.
• Tertiary qualification in Business, Marketing, or related discipline.
• Strong analytical capabilities, budget management, media-planning, and ability to coordinate community events.
• Proactive, strategic, and commercially minded with a willingness to split time between corporate hubs and coastal sites.

Responsibilities

• Craft, direct, and execute high-impact project marketing strategies for Shell Cove to hit sales targets.
• Collaborate with State Marketing Manager, Sales & Marketing Director, Customer Care, Community Development, and JV stakeholders to drive cohesive success.
• Deep dive into market research and competitor intelligence to optimize pricing and product mix and to pioneer digital campaigns.
• Maintain marketing budgets, local PR, digital assets, on-site signage, and collateral to meet premium brand standards.

Skills

Brand leadership

Collaboration

Market research

Budget management

Digital campaigns

Education

Bachelor's degree in Business/Marketing

Job description

Frasers Property Australia is seeking a proactive Project Marketing Manager for Shell Cove, NSW, to lead marketing strategy and execution. You will travel weekly to Shell Cove, working from Rhodes or Sydney CBD, and partner with on-site teams to bring the coastal master-planned community to life.

The role focuses on strategic brand leadership, commercial decision making, and delivering campaigns that align with premium standards.