Club General Manager - Cairns

Fitness Cartel Careers; Cairns Regional; On-site; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Free membership across Fitness Cartel

Discounts on supplements and apparel

Cafe and spa service discounts

Paid birthday leave

State-of-the-art premium facility

Job summary

Fitness Cartel Cairns is seeking a Club General Manager to lead the pre-sale and launch of our new Cairns club. You will recruit and lead a founding team, set the tone for culture and performance, and drive membership growth through targeted pre-sales, partnerships, and events.

Working with the executive team, regional managers and directors, you’ll own the pre-sale strategy, oversee operations readiness, monitor KPIs and revenue, and build a thriving local fitness community from day one.

Qualifications

• Proven leadership in a large gym environment with 20+ staff.
• Strong KPI-driven sales leadership and performance tracking.
• People-focused leader who communicates and motivates teams.

Responsibilities

• Lead the launch of the Cairns club and set culture, energy and performance.
• Execute pre-sale strategy and achieve ambitious membership targets.
• Recruit, train and inspire a founding team.
• Build a high-performance sales culture focused on accountability.
• Drive membership growth through outreach, partnerships, and events.
• Plan marketing campaigns across social media, SMS and email.
• Monitor sales performance and financial outcomes for reporting.
• Oversee club operations and mentor department leaders.

Skills

Leadership experience

Sales leadership

People-focused

Systems skills

Growth mindset

Tools

Clubware

Debit Success

Gym Sales

Job description

Lead the Future – Launch Fitness Cartel Cairns

Be the founding leader of one of Australia’s fastest-growing fitness brands.

At Fitness Cartel Health Clubs, we’re not just building gyms – we’re building a movement.

With ambitious plans to expand to 60+ clubs by 2030, we’re creating world-class fitness destinations where communities come together, motivation thrives and people are inspired to achieve more. Our clubs feature Cycle Studios, Reformer Pilates, cafés, crèches, saunas and premium training spaces, delivering an unmatched member experience.

We’re bringing the Cartel to Cairns and are looking for an exceptional Club General Manager to lead the pre-sale and launch of our brand-new club.

This is a rare opportunity to build a club from the ground up, drive the pre-sale campaign, build and lead a high-performing team, and establish an incredible fitness community before the doors even open.

With massive pre-sale commission potential and strong career growth opportunities, this is a high-reward leadership opportunity for someone who thrives on results, accountability and building winning teams.

The Opportunity

As Club General Manager, you’ll be the driving force behind the success of Fitness Cartel Cairns.

You’ll lead the club through pre-sales, launch and ongoing growth, creating an environment where performance thrives, members feel inspired and your team delivers an outstanding fitness experience every day.

Working closely with our Executive Team, Regional Performance Managers and Directors, you’ll have the autonomy and support to build a thriving club and strong local community.

Key Responsibilities

• Lead the launch of our brand-new Cairns club, setting the tone for culture, energy and performance.
• Execute the club’s pre-sale strategy and achieve ambitious membership targets.
• Recruit, train and inspire a high-performing founding team.
• Build a high-performance sales culture focused on accountability, results and engagement.
• Drive membership growth through outreach, partnerships, referrals, B2B lead generation and events.
• Plan marketing campaigns across social media, SMS and email to generate leads and build awareness.
• Monitor sales performance, retention and financial outcomes, reporting results to senior leadership.
• Use systems including Clubware, Debit Success and Gym Sales to track leads, conversions and performance.
• Support operational readiness for opening, including procedures, systems and coordination with senior leadership.
• Oversee key club operations and mentor department leaders across Crèche, Retail and Café.

What You’ll Bring

• Proven leadership experience in a large “Big Box” gym environment, ideally with 20+ staff and 2,000+ members.
• An experienced sales leader with a strong track record in KPI-driven environments.
• A people-focused leader who communicates well, builds rapport and leads from the front.
• An organised, solutions-focused professional with strong systems skills and a growth mindset.
• A genuine passion for fitness and helping people achieve their goals.

What We Offer

A rare leadership opportunity – Be the founding leader of Fitness Cartel Cairns and play a key role in launching a brand-new club.

Career growth – Progress into multi-site regional leadership or Head Office roles as Fitness Cartel continues its rapid national expansion.

Exclusive Perks

• Top Club Managers regularly earn $120K+ per year with commission, with significant earning opportunities during the pre-sale phase.
• FREE membership across all Fitness Cartel clubs.
• Discounts on supplements, apparel, café products and spa services.
• Paid birthday leave.
• Work in a state-of-the‑art premium facility.

Ready to Launch Something Big?

Note: Only candidates meeting our selection criteria will be contacted. No agencies, please.