Client Marketing Manager (Media Specialism)

Transmission; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Annual leave 20+ days

Flexi-health benefits

Agile on-site 2 days

Birthday day off

Medical & vaccine leave

Learning & development

Culture committee

Team events

Global co-working team

Job summary

Transmission in NSW, Australia is seeking an ambitious Client Marketing Manager with a strong media focus to develop and deploy integrated B2B programmes for global clients. You will sit at the intersection of client marketing, media strategy and activation, owning planning, execution and optimisation of multi-channel campaigns.

This role blends hands-on media expertise across digital, paid and content syndication with excellent client management and stakeholder skills.

Qualifications

• 4-7+ years in B2B marketing, media or integrated agency roles.
• Strong experience across digital media channels (paid social, programmatic, search).
• Proven ability to plan, execute and optimise media campaigns.
• Experience working with content syndication vendors and premium publishers.
• Excellent client-facing and stakeholder management skills.

Responsibilities

• Lead planning, direction and execution of integrated client marketing programmes.
• Act as a strategic advisor to clients, translating business objectives into go-to-market and campaign strategies.
• Own end-to-end programme delivery, including timelines, performance tracking and commercial management.
• Lead client meetings, briefings and workshops, ensuring clear alignment on objectives and outcomes.
• Build strong senior stakeholder relationships to drive account growth and retention.

Skills

B2B marketing

Media planning

Client management

Analytics & reporting

Tools

Bombora

6Sense

Programmatic platforms

Job description

Description

A. About the Agency

We’re the world’s largest independent global B2B marketing agency, where curious minds create the future. This is where you’ll find thought-provoking, ego-quashing, mistake-learning, all-including, convention-breaking, and always-growing marketers with a passion for what they do.

Our recent accolades include being B2 ANA’s Large Agency of the Year, a Top 10 B2B Marcomms Agency in both the UK and the US, and a win at LinkedIn’s Marketing Partner Awards for Inspiring Excellence.

B. Role overview

We are looking for an ambitious and commercially-minded Client Marketing Manager for our Syndey office with a strong media specialism to develop and deploy integrated B2B marketing programmes for global clients.

Acting as a trusted client advisor, you will sit at the intersection of client marketing, media strategy and activation - owning the planning, execution and optimisation of multi-channel campaigns, with a particular focus on media-led growth, demand generation and audience engagement.

This role is ideal for someone who combines strong client management with hands-on media expertise, particularly across digital, paid and content syndication channels.

C. Key responsibilities

1. Client marketing & programme leadership

• Lead the planning, direction and execution of integrated client marketing programmes
• Act as a strategic advisor to clients, translating business objectives into effective go-to-market and campaign strategies
• Own end-to-end programme delivery, including timelines, performance tracking and commercial management
• Lead client meetings, briefings and workshops, ensuring clear alignment on objectives and outcomes
• Build strong senior stakeholder relationships to drive account growth and retention

2. Media strategy & activation (core specialism)

• Develop and execute integrated media strategies across paid, owned and earned channels
• Plan and manage campaigns across key platforms (e.g. paid social, programmatic, search, premium publishers)
• Allocate and optimise media budgets to maximise performance, engagement and ROI
• Analyse campaign and creative performance and provide clear recommendations to improve outcomes
• Stay ahead of media trends, platform changes and emerging opportunities

3. Content syndication & publisher management

• Own the identification, briefing and management of content syndication vendors and premium media partners
• Develop clear, insight-led briefs to publishers to drive high-quality demand and lead generation
• Leverage publisher relationships and industry networks to unlock high-value audience access and opportunities
• Evaluate partner performance, optimising channel mix based on lead quality, engagement and conversion
• Ensure strong alignment between content, audience targeting and media placement

4. Cross-functional collaboration

• Work closely with strategy, content, creative and sales activation teams to deliver cohesive, integrated campaigns
• Ensure media plans align to broader ABM, demand generation and pipeline objectives
• Collaborate with internal and external teams to bring media-led ideas to life in a compelling, customer-centric way

5. Performance & commercial management

• Track and report on programme performance, KPIs and ROI
• Lead account reviews, value measurement and optimisation planning
• Support commercial forecasting, programme estimating and pipeline tracking
• Identify opportunities for account growth through media innovation and performance improvements

D. Skills & experience

• 4-7+ years’ experience in B2B marketing, media, or integrated agency roles
• Strong experience across digital media channels (paid social, programmatic, search, content syndication)
• Proven ability to plan, execute and optimise media campaigns
• Experience working with content syndication vendors and premium publishers
• Strong client-facing and stakeholder management skills
• Commercial mindset with ability to link media performance to business outcomes
• Analytical skills with experience interpreting campaign data and KPIs
• Excellent communication and presentation skills

E. Nice to have

• ABM experience
• Familiarity with intent data and audience platforms (e.g. Bombora, 6Sense)
• Experience working closely with sales teams or revenue functions

F. What success looks like

• Media strategies clearly drive pipeline, engagement and commercial outcomes
• Strong relationships built with clients, publishers and partners
• Campaigns consistently optimised to improve performance and ROI
• High-quality demand generated through effective media and content syndication execution

G. Benefits & Perks

• 20 days annual leave, which increases by 1 day for every year with us (up to 25 days)
• Flexi-health benefits
• Agile working arrangement (2 days on site)
• Birthday celebration and day off
• Medical and vaccine/booster leave
• Dedicated learning and development program for every member of staff
• Company Culture Committee covering wellness, D&I, CSR and social – lots of initiatives.
• Team events (get together and enjoy with the team) and stuff to get involved with!
• Working with a young, vibrant team in a globally renowned co-working environment