Channels and Engagement Lead

Legal Aid NSW; Sydney; On-site; AUD 133,000 - 147,000; Full time

Benefits offered by this job

Flexible Working

Professional Growth

Wellbeing Framework

Job summary

Legal Aid NSW is seeking a Channels and Engagement Lead to steer our digital channels, publishing, and audience engagement. You will manage a multidisciplinary team, deliver multi-channel campaigns and apply audience insights, analytics and modern digital practices to improve accessibility, reach and user experience.

This role sits in our newly formed Community Engagement team and requires collaboration across streams to establish effective workflows and ways of working.

Qualifications

• Experience leading digital channels, publishing and audience engagement in a complex service environment.
• Strong knowledge of digital communication practices including accessibility, UX, analytics and SEO.
• Demonstrated ability to lead multidisciplinary teams and manage competing publishing, campaign and engagement priorities.

Responsibilities

• Lead Legal Aid NSW's digital channels, publishing and audience engagement.
• Manage a multidisciplinary team and deliver multi-channel campaigns.
• Use audience insights and analytics to improve accessibility, reach and user experience.
• Collaborate across streams within the Community Engagement team to establish effective workflows.

Skills

Digital channels leadership

Audience engagement

Multidisciplinary team leadership

Analytics and SEO

Accessibility and UX

Education

Tertiary qualifications in communications/digital/marketing/journalism

Job description

• Champion digital transformation and engagement strategies that matter
• Salary range $133,348 - $146,945pa (plus superannuation and entitlements)
• Ongoing full-time role at Haymarket, 5-min walk from Central Station

About Legal Aid NSW

We stand beside people when they need it most.

At Legal Aid NSW, fairness isn't just a legal principle, it shapes everything we do - our culture, our services, our workplace and our decisions.

Since 1979, Legal Aid NSW has provided legal advice, support and representation in criminal, family and civil law, helping people across NSW navigate hardship and complex legal issues. Our work is challenging, but deeply meaningful.

In partnerships with Community Legal Centres and the Aboriginal Legal Service NSW/ACT, we are located throughout the state including our Central Sydney office, 25 regional offices, and satellite and outreach offices.

About the Role

As the Channels and Engagement Lead, you will lead Legal Aid NSW's digital channels, publishing and audience engagement activities, helping people find, access and engage with legal information and support. You will manage a multidisciplinary team, deliver multi-channel campaigns and use audience insights, analytics and contemporary digital practices to improve accessibility, reach, user experience and channel performance. This role is one of the leads in our newly formed ‘Community Engagement' team and will need to collaborate across streams within the new team to establish effective workflows and ways of working.

About You

You are a collaborative and innovative leader with experience driving digital transformation and engagement strategies in a for-purpose, government or values-based organisation. You have successfully leveraged digital channels to increase reach, improve audience engagement and deliver meaningful outcomes for diverse communities.

Thriving in small, multidisciplinary teams, you build strong relationships across diverse functions and bring people together to achieve shared outcomes. You are skilled at navigating differing perspectives, working within constrained resources, and finding creative solutions to complex challenges. Just as importantly, you are passionate about developing others, with a track record of managing staff, uplifting digital capability within your team/colleagues through coaching, mentoring and creating opportunities for people to build confidence and expertise in innovative engagement and communications.

You Belong Here

Here, every role has purpose.

Whether you're delivering frontline legal services or strengthening our organisation from behind the scenes, you'll help create fairer outcomes for the people across NSW.

We're building a workplace where every culture, identity, ability and voice are included and valued. We welcome Aboriginal and Torres Strait Islander peoples, people with visible and invisible disability, culturally diverse communities, and LGBTQI+ communities so you can connect and flourish at every stage of career.

You will be part of a diverse and inclusive organisation, working alongside like-minded and values driven people dedicated to justice, community impact, and delivering exceptional support and service through cross collaboration.

Benefits of working at Legal Aid NSW

As an employee of Legal Aid NSW, you will have access to and enjoy a variety of support and benefits so you can thrive professionally and personally. You'll love our:

Flexible Working - we are a Flex Ready certified and Carers and Employers accredited organisation. We are leading the way in offering a variety of flexible working options to uniquely support your unique work life balance.

Professional Growth - as the largest law firm in NSW we offer a variety of opportunities to enhance your career at every stage, through regional graduate programs, Practical Legal Training and work placements, mentoring, training, and secondment opportunities.

Work Health, Safety and Wellbeing - with dedicated programs, training, resources, and respectful work practices, our Wellbeing Framework ensures your physical, mental and psychosocial wellbeing matters, so you feel supported, safe and holistically well.

• Hold Australian or NZ citizenship, Australian Permanent Residency (for ongoing roles)
• Undertake relevant pre-employment checks such as Criminal Record Check, and Conduct Service Check
• Hold tertiary qualifications in communications, digital communications, marketing, journalism or a related discipline, or equivalent relevant professional experience.

Key knowledge and experience

• Extensive experience leading digital channels, publishing, communications and audience engagement in a complex service environment.
• Strong knowledge of contemporary digital communication and engagement practice, including accessibility, user experience, SEO, analytics, social media and channel optimisation.
• Demonstrated experience leading multidisciplinary teams and managing competing publishing, campaign and engagement priorities.
• Demonstrated ability to use audience insight and performance data to improve channel effectiveness, reach and user experience.

Download the Role Description to explore the role in-depth.

We're here to help

Legal Aid NSW is committed to a recruitment process that is inclusive and barrier free.

For recruitment enquiries, accessibility support and recruitment adjustments, please contact Shuyi Chen, Talent Acquisition Advisor at ******@legalaid.nsw.gov.au or call the Talent Acquisition team on 02 9134 9***.

To find out more about adjustments in NSW Government, visit Adjustments for individual needs | NSW Government.

For role specific questions contact Jane Cipants, Executive Director Client Service at ************@legalaid.nsw.gov.au.

Aboriginal candidates are encouraged to connect with the Legal Aid NSW Aboriginal Services Branch for a yarn.

Head to our Careers Page to discover more about working at Legal Aid NSW, our recruitment process, and how you can champion fairness, empower communities and build your career.

And connect with us on LinkedIn, Facebook and Instagram.

We look forward to receiving your application!

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