Centre Marketing Lead — Local Campaigns & Events

Vicinity Centres; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible working options

Birthday leave & purchased additional

VCX securities worth $1,000

Generous Parental Leave

Job summary

Vicinity Centres is seeking a Marketing Executive to deliver localised campaigns that align with our centre marketing objectives and customer experience goals. You will work with the Regional Brand and Marketing Manager to coordinate campaigns, events, and content production with retail partners and internal stakeholders.

The role requires hands-on campaign execution, performance tracking, and ongoing improvement to ensure activity is timely, effective and customer-led.

Qualifications

• Minimum 5 years in marketing with modern, results-driven execution.
• Proven capability in delivering marketing events and tactical activity aligned to objectives and sales categories.
• Experience in retail/shopping centre marketing and enhancing customer experience.
• Event planning, implementation and on-site management across varied campaigns.
• Campaign development including briefing, coordination and execution across channels.
• Experience producing marketing content and understanding customer touchpoints.
• Ability to collaborate across teams and maintain strategic relationships.

Responsibilities

• Develop localised centre marketing strategies aligned to asset segment programs.
• Plan and project manage events, campaigns and activations with on-ground management.
• Support national ESG strategy locally, managing community relationships and data reporting.
• Prepare creative briefs and local content aligned to objectives.
• Provide operational support including centre walks, merchandising and on-site coordination.

Skills

Marketing strategy

Campaign execution

Event planning

Stakeholder management

Budgeting

Content production

Leadership

Education

Bachelor's degree in marketing or related

Job description

Vicinity Centres is seeking a Marketing Executive to deliver localised campaigns that align with our centre marketing objectives and customer experience goals. You will work with the Regional Brand and Marketing Manager to coordinate campaigns, events, and content production with retail partners and internal stakeholders.

The role requires hands-on campaign execution, performance tracking, and ongoing improvement to ensure activity is timely, effective and customer-led.