Brand Marketing Lead: Local Activations & Events

Country Road; Melbourne; On-site; AUD 80,000 - 110,000; Full time

Benefits offered by this job

Product allowance

Discount for family across CRG brands

Flexible leave (birthday/volunteer/p个人

Health and wellbeing support

18 weeks paid parental leave

Internal career opportunities

Annual learning calendar

Community partnerships

Job summary

Country Road Group is seeking a Marketing professional to lead local area marketing across Melbourne stores, delivering in-store activations and premium events that elevate brand desirability and drive traffic and sales.

You will partner with Retail, Merchandise, Marketplace and international teams to ensure elevated Mimco brand experiences and consistent communications across all customer touchpoints, including VIP and loyalty initiatives.

Qualifications

• Develop and execute local area marketing strategies and in-store activations to drive traffic, engagement and sales.

Responsibilities

• Develop and execute local area marketing strategies and in-store activations to drive traffic, engagement and sales.
• Plan and deliver store openings, closures, VIP experiences, launches and other brand events end-to-end.
• Support seasonal campaigns and coordinate marketing activity across relevant channels.
• Ensure consistent brand execution across stores, customer touchpoints and marketing communications.
• Partner with Retail and CRM teams to deliver VIP and loyalty initiatives, including the Gift-with-Purchase program.
• Manage community, brand and lifestyle partnerships, including activations, agreements and deliverables.
• Coordinate marketing activity, promotions and assets across wholesale and marketplace partners, including Myer, David Jones and The Iconic.
• Track campaign performance, prepare reporting and provide insights to optimise marketing activity
• Support marketing trade and activity calendar and comms plan maintenance and updates.

Skills

Local area marketing

Event planning

Campaign management

Budget management

Education

Marketing/PR/Communications degree

Job description

Country Road Group is seeking a Marketing professional to lead local area marketing across Melbourne stores, delivering in-store activations and premium events that elevate brand desirability and drive traffic and sales.

You will partner with Retail, Merchandise, Marketplace and international teams to ensure elevated Mimco brand experiences and consistent communications across all customer touchpoints, including VIP and loyalty initiatives.