Category Marketing Manager

MAYDAY Recruitment Group; Sydney; Hybrid; AUD 80,000 - 105,000; Part time

Job summary

MAYDAY Recruitment Group is partnering with a well-recognised Australian brand to appoint an enthusiastic Marketing Manager for category marketing and trade initiatives. This hands-on role focuses on bringing category strategies, seasonal campaigns and go-to-market activity to life, working across Marketing, Commercial, Design, Social, PR, and Customer Experience teams.

If you thrive in a fast-paced environment and can juggle competing priorities, you’ll fit right in as you lead campaigns and

Qualifications

• Experience in FMCG or retail marketing.
• Proven ability to manage campaigns end-to-end.
• Strong cross-functional collaboration and stakeholder engagement.

Responsibilities

• Lead campaigns from planning through execution aligned with strategies.
• Support category marketing strategies to drive sales.
• Coordinate trade marketing including product nominations and insights.
• Partner with Social, PR, Media and CX teams to deliver impact.
• Use customer, competitor and market insights to inform go-to-market and range development.
• Contribute to seasonal briefs translating needs into marketing direction.
• Champion brand strategy and the customer value proposition across touchpoints.
• Collaborate with Design, Commercial and the wider Marketing team to maximise growth.
• Manage timelines, budgets and stakeholder expectations for seamless delivery.
• Build strong relationships with internal teams, suppliers and agencies.

Skills

Marketing experience

Campaign management

Category marketing

Trade marketing

Project management

Stakeholder management

Budget management

Cross-functional collaboration

Job description

If you're an execution-focussed marketer who thrives in a fast-paced environment, loves bringing big ideas to life and gets a buzz from seeing your work make an impact, this could be the opportunity you've been waiting for!

We're partnering with a well-recognised Australian brand to find an enthusiastic Marketing Manager to support a key category. You'll play a hands-on role in bringing category strategies, seasonal campaigns and trade marketing initiatives to life, working with teams across the business to deliver marketing that connects with customers and drives commercial results.

If you love a challenge, can juggle competing priorities and know how to keep things moving when the pace picks up, you'll feel right at home!

What's in it for you?

• Temporary assignment through to the end of April, with the possibility of extension
• Up to $500 per day + super
• Immediate start available – the sooner, the better!
• Work with a highly recognisable Australian brand on exciting, commercially driven marketing initiatives
• Get hands-on with category strategies, seasonal campaigns and go-to-market activity
• Collaborate with talented teams across Marketing, Commercial, Design, Social, PR, Media and Customer Experience
• Turn customer, competitor and market insights into impactful marketing initiatives

Flexibility that works both ways! Some weeks may involve just three days in the office, while others could see you out and about across photoshoots, stores and team locations for the full five days. You'll also work across the Sydney CBD and Norwest offices, so we're looking for someone who's adaptable, enjoys variety and is happy to go where the work takes them.

The Role

Reporting to the Senior Marketing Manager, you'll support the end-to-end marketing plan for a key category, taking ownership of projects and working with stakeholders across the business to bring priorities to life.

This is a hands-on role for someone who can think strategically, roll up their sleeves and keep multiple workstreams moving in a constantly evolving environment.
Your responsibilities will include:

• Leading campaigns and marketing projects from planning through to execution, aligned with category strategies and business objectives
• Supporting category marketing strategies that drive sales growth and commercial performance
• Coordinating trade marketing activity, including product nominations and category insights
• Partnering with Social, PR, Media and Customer Experience teams to deliver impactful marketing initiatives
• Using customer, competitor and market insights to inform go-to-market strategies, range development and marketing priorities
• Contributing to seasonal briefs that translate business needs and market insights into clear marketing direction
• Championing brand strategy and the customer value proposition across every touchpoint
• Collaborating with Design, Commercial and the wider Marketing team to align priorities and maximise business growth
• Managing timelines, budgets, critical paths and stakeholder expectations to ensure seamless delivery
• Building strong relationships with internal teams, suppliers and agency partners
• Identifying smarter ways of working to improve efficiency and collaboration

About You

You're an energetic, proactive and execution-focused marketer who loves a fast-moving environment. You're comfortable with change, can pivot when priorities shift and know how to bring people together to get things done.

You'll ideally bring:

• Marketing experience within FMCG, retail, consumer goods or another fast-paced, customer-focused environment
• Experience managing campaigns from planning and briefing through to execution and review
• An understanding of category marketing, trade marketing and go-to-market activity
• Strong project management skills and the ability to juggle competing priorities without losing sight of the detail
• Excellent stakeholder management skills and confidence working cross-functionally
• Strong organisational skills, with the ability to manage deadlines, budgets and critical paths
• A collaborative, solutions-focused attitude and a willingness to roll up your sleeves and get stuck in

This role is made for someone who thrives on momentum. You'll be working across multiple priorities, collaborating with teams right across the business and helping bring exciting marketing initiatives to life for a brand customers know and love.

If you're ready to hit the ground running and love the buzz of a fast-paced environment,