Category Manager - Trade - Beverages

Endeavourgroupcareers; Sydney; Hybrid; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Discount card for Endeavour Group pubs

Health and wellbeing programs

Learning and development opportunities

Staff discounts with Woolworths brands

Inclusive workplace culture

Job summary

ALH Hotels Merchandise within Endeavour Group is seeking a Category Manager - Trade to lead the 6-18 month category strategy for our beverages offering. You will drive promotions, pricing negotiations, and supplier partnerships to boost growth, margins, and profitability.

You will mentor a team and collaborate across functions to implement guest-centric initiatives, with a focus on on-premise occasions and activations.

Qualifications

• 5+ years of category management, promotions, or product marketing in a fast-paced environment.
• Bachelor's degree in Business, Marketing, or related field.
• Strong commercial acumen with P&L management and negotiation skills.
• Experience in data analysis and translating insights into strategies.

Responsibilities

• Lead the 6-18 month category strategy for the ALH Value proposition.
• Own category sales, margins and profitability with budget rigor.
• Drive promotions, forecasts, and post-promotional reviews across teams.
• Lead supplier negotiations and partnerships for on-premise occasions.

Skills

Category management

Negotiation

Leadership

Data analysis

Forecasting

Education

Bachelor's degree in Business/Marketing

Tools

Excel

BI tools

Tableau

Job description

Passion on tap, you can feel the energy. Join our ALH Hotels Merchandise team leading category strategy & growth for the Beverages category.

Be based in either Melbourne, or Sydney in this hybrid role.

In this high-impact commercial role, as the Category Manager - Trade, you will lead the development and execution of the 6-18 month category strategy, leveraging data and insights to drive continuous improvement, growth, sales, and profitability across our on-premise beverage offer.

Coordinating closely with the Category Manager - Range, you will lead promotional reviews, trading terms, and pricing negotiations, while unlocking supplier partnerships and driving activations for key on-premise occasions.

You will also inspire and empower your team, building strong talent pipelines and cultivating a guest-centric culture.

Responsibilities

• Lead the creation and execution of the 6-18 month category strategy for the ALH Value proposition, communicating business goals to ensure team and supplier alignment.
• Own and drive category sales, margins, and profitability against budget, maintaining rigorous financial tracking across daily and weekly reporting cadences.
• Drive category performance through best-practice strategic promotions, building accurate forecasts, managing post-promotional reviews, and communicating plans effectively across teams.
• Lead ALH Beverage trading terms and pricing negotiations (including CPI and competitor analysis reviews) with internal and external stakeholders.
• Cultivate strategic supplier partnerships and lead the supply captains program to secure exclusive opportunities, drive cost-out initiatives, and unlock resources to activate on-premise occasions such as sports, holidays, and major events.
• Lead, mentor, and inspire direct reports (ACM Trade), providing regular feedback, development plans, and robust succession strategies while fostering a collaborative, guest-centric team culture.

About You

• You bring 5+ years of experience in category management, promotions, and/or product marketing in a fast-paced, dynamic commercial environment.
• Bachelor's degree in Business, Marketing, or a related field.
• Exceptional commercial acumen with a strong understanding of on-premise market fundamentals, proven P&L management, and strong negotiation and relationship-building skills.
• Demonstrated experience in data analysis, market research, and translating complex consumer and sales data into actionable commercial strategies.
• Proven ability to lead, develop, and inspire high-performing teams, fostering a culture of empowerment, accountability, and continuous improvement.
• Proficiency in spreadsheets, slide presentations, and relevant analytical software tools.
• Experience in hospitality or on-premise businesses, working within matrixed or agile organisations, familiarity with category management software tools, and knowledge of supply chain principles.

Benefits

• An exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy's and other Endeavour Group brands. Through our partnership with Woolworths, you'll also enjoy discounts at Woolies supermarkets and BIG W.
• As a valued member of the team, your health and wellbeing is our top priority. You will have access to a range of free services to help you live well and support your physical, mental and financial wellbeing.
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.
• Find out more about our range of benefits and discounts here.
• At Endeavour, we value being a workplace where everyone's welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

We are together creators

We're big, but part of something much bigger. ALH is in good company, sitting alongside the likes of Dan Murphy's, BWS, Pinnacle Drinks within the Endeavour Group. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We're serious about having a good time - creating a safe, inclusive and fun place to rock up to. We're all about creating a more sociable future, together - for our customers and each other.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #ALH #EndeavourGroup

You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au.