Local Area Marketing Manager - Owned Media & Community

ALH Hotels; Melbourne; On-site; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Discount card

Wellbeing programs

Learning & development

Endeavour Group discounts

Job summary

ALH Hotels is seeking a Local Area Marketing Manager - Owned Media & Community to lead a team delivering owned digital channels, local content, and community partnerships across 350+ pubs nationwide. You will oversee venue websites, Google Profiles, social accounts, and local listings, driving guest footfall and loyalty.

Partner with Local Area Marketing Partners and Campaign Delivery to localize campaigns and activate community sponsorships, while upholding governance across ABAC, RSA, RSG,

Qualifications

• 6+ years in digital marketing and social media management.

Responsibilities

• Lead, coach, and resource the owned media and community team, managing workload distribution and SLAs.
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Skills

Digital marketing leadership

Social media management

Content delivery leadership

Partnership development

Stakeholder collaboration

Brand governance

Education

Marketing degree or equivalent

Tools

Meta Business Suite

Google Business Profile

CMS

Local listings management

Social media scheduling tools

Job description

Local Area Marketing Manager - Owned Media & Community

Let’s go to the pub!” Chances are, it’s one of ours. The cornerstone of over 350 Australian communities, ALH owns and operates more pubs than anyone. In every community, the pub is where stories are made and retold. A place to escape, and feel at home. With passion on tap, our team adds to every pub’s story. A great local is made up of great people. And together, both sides of the bar create something special.

About the Role

• Passion on tap, you can feel the energy


• Bring your demonstrated experience in Local Area Marketing, community-driven initiatives and grassroots brand growth


• Lead and develop this newly created team within our ALH Hotels Marketing function

As the Local Area Marketing Manager - Owned Media & Community, within ALH Hotels, you will lead and empower the delivery team responsible for owned digital channels, local content creation, and community partnerships across 350+ iconic pubs nationwide.

You will oversee channel strategy and operational standards across venue websites, Google Business Profiles, social media accounts, digital screens, and local directory listings.

Working in close partnership with Local Area Marketing Partners and the Campaign Delivery team, you will establish community sponsorship frameworks, oversee local partnership activations, and drive guest footfall, visibility, and loyalty at speed and scale.

Sound good? Read on.
Here's a snapshot of the responsibilities:

• Lead, coach, and resource the owned media and community team, managing workload distribution and task allocations to maintain operational consistency and meet service level agreements (SLAs).


• Oversee the day-to-day management, performance, and accuracy of owned digital channels, including venue websites, social media accounts, Google Business Profiles, and local directory listings.


• Establish standardized workflows, content schedules, and quality assurance processes, embedding dynamic scheduling systems and CMS tools for fast and efficient publishing.


• Collaborate with the Campaign Delivery team to ingest key art and campaign assets, ensuring the synchronised digital deployment and localisation of national and state-based campaigns across owned touchpoints.


• Develop scalable frameworks for identifying, securing, and activating local community relationships, sports club sponsorships, and local business partnerships to drive venue visibility and guest engagement.


• Oversee execution support for venue activations and key promotional events while enforcing stroct governance across ABAC, RSA, RSG, privacy laws, and gaming regulations.

What do we need from you

Now let’s talk about you:

• 6+ years in digital marketing and social media management, preferably within multi-site retail or hospitality environments.


• A proven track record in leading, mentoring, and developing high-performing digital content and media delivery teams.


• Deep understanding of digital platforms including Meta Business Suite, Google Business Profile, Content Management Systems (CMS), local listings management, and social media scheduling tools.


• Demonstrated experience building and executing scalable community sponsorship frameworks and local business partnership strategies.


• Exceptional relationship-building skills to partner with field teams and central delivery specialists, paired with high brand adherence and compliance discipline.


• A tertiary qualification, preferably in marketing or equivalent practical industry experience.

The benefits are good too!

• An exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy’s and other Endeavour Group brands. Through our partnership with Woolworths, you'll also enjoy discounts at Woolies supermarkets and BIG W


• As a valued member of the team, your health and wellbeing is our top priority. You will have access to a range of free services to help you live well and support your physical, mental and financial wellbeing


• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big


• Find out more about our range of benefits and discounts here

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

What's in it for you?

We are together creators

We’re big, but part of something much bigger. ALH is in good company, sitting alongside the likes of Dan Murphy’s, BWS, Pinnacle Drinks within the Endeavour Group. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about having a good time - creating a safe, inclusive and fun place to rock up to. We’re all about creating a more sociable future, together - for our customers and each other.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #ALH #EndeavourGroup

You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au