Category Growth & Strategy Lead

Redbull; Sydney; On-site; AUD 90,000 - 140,000; Full time

Job summary

Red Bull Australia Pty Ltd is seeking a Category Manager to lead the category agenda for key customers, shaping strategy, ranges and in-store storytelling to maximise ROI and shelf presence.

You will partner with the National Sales team to develop pricing, promotions and space management while leveraging data from Circana, Nielsen, Quantium and Summit to identify shopper-driven opportunities and drive growth.

Qualifications

• Minimum 5+ years' experience in Category Management.
• Experience in Trade Marketing, Shopper Insight, Brand Management and Account Management (desirable).
• Experience with Circana/AC Nielsen/Quantium/Synergy/Summit.
• Excellent analytical skills with an ability to conclude data.
• Proficiency in space planning software, including JDA or Apollo, is desirable.

Responsibilities

• Lead the category agenda for agreed key customers and deliver customised retailer selling stories.
• Develop and drive product, price, place and promotional strategies across Red Bull portfolio.
• Transform research into shopper and retail insights and actions to inform strategy.
• Develop and embed category training for internal teams.

Skills

Category Management

Trade Marketing

Shopper Insight

Brand Management

Account Management

Tools

Circana

AC Nielsen

Quantium

Synergy

Summit

Job description

Red Bull Australia Pty Ltd is seeking a Category Manager to lead the category agenda for key customers, shaping strategy, ranges and in-store storytelling to maximise ROI and shelf presence.

You will partner with the National Sales team to develop pricing, promotions and space management while leveraging data from Circana, Nielsen, Quantium and Summit to identify shopper-driven opportunities and drive growth.