Category Development Manager (9m FTC)

Redbull; Sydney; On-site; AUD 90,000 - 140,000; Full time

Job summary

Red Bull Australia Pty Ltd is seeking a Category Manager to lead the category agenda for key customers, shaping strategy, ranges and in-store storytelling to maximise ROI and shelf presence.

You will partner with the National Sales team to develop pricing, promotions and space management while leveraging data from Circana, Nielsen, Quantium and Summit to identify shopper-driven opportunities and drive growth.

Qualifications

• Minimum 5+ years' experience in Category Management.
• Experience in Trade Marketing, Shopper Insight, Brand Management and Account Management (desirable).
• Experience with Circana/AC Nielsen/Quantium/Synergy/Summit.
• Excellent analytical skills with an ability to conclude data.
• Proficiency in space planning software, including JDA or Apollo, is desirable.

Responsibilities

• Lead the category agenda for agreed key customers and deliver customised retailer selling stories.
• Develop and drive product, price, place and promotional strategies across Red Bull portfolio.
• Transform research into shopper and retail insights and actions to inform strategy.
• Develop and embed category training for internal teams.

Skills

Category Management

Trade Marketing

Shopper Insight

Brand Management

Account Management

Tools

Circana

AC Nielsen

Quantium

Synergy

Summit

Job description

LEAD THE CATEGORY AGENDA FOR AGREED KEY CUSTOMERS

Develop relationships with key customers, driving category strategy, and delivering specialised category projects. Ensure strong category ranging and assortment recommendation aligned to range review cycles working to ensure Category and Brand Fair Share are achieved. Commercialise category initiatives and partner with the National Sales team to drive opportunities, maximise sales effectiveness, and increase ROI. Lead annual Category Planning Days and end of year Category Reviews. Create customised retailer specific selling stories creating and leveraging all available selling materials.

DEVELOP & DRIVE THE PRODUCT, PRICE, PLACE & PROMOTIONAL STRATEGIES FOR KEY CUSTOMERS

Set the product and ranging priorities throughout the store. Develop pricing and promotional strategies across the Red Bull portfolio to maintain a premium position and drive value growth. Drive the Space Management agenda with key customers working to minimise out of stocks and maximise our fair share index at shelf. Ensure merchandising principles are executed accurately and compliantly across all key customers. Provide quarterly measurement and evaluation of all major customer/channel initiatives and promotions.

TRANSFORM RESEARCH INTO SHOPPER & RETAIL INSIGHTS AND INSIGHTS INTO ACTION

Analyse internal and external data (Circana, Summit, Quantium) to identfy market, shopper and consumer trends, and recommend growth opportunities. Leverage shopper and consumer insights to inform our Off Premise Sales strategy and Category Vision. Use data and insights to identify retailer growth opportunities and support shopper research initiatives. Work with Trade Marketing to develop shopper-focused retail concepts that drive growth and outperform competitors.

DEVELOP & EMBED CATEGORY TRAINING

Deliver engaging category presentations and workshops across internal meetings and conferences. Facilitate category training across Sales and Distributor Partner teams.

• Minimum 5+ years' experience in Category Management.
• Experience in Trade Marketing, Shopper Insight, Brand Management and Account Management (desirable).
• Experience with Circana/AC Nielsen/Quantium/Synergy/Summit.
• Excellent analytical skills with an ability to conclude data.
• Proficiency in space planning software, including JDA or Apollo, is desirable.

You warrant that: You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy. You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth). All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.