Category Growth Manager: Shopper Insights & Omnichannel

Ferrero International S.A.; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

Ferrero Australia seeks a Customer Category Manager to drive growth across Out of Home, Convenience, and eCommerce by translating shopper insights into actionable plans. You will partner with internal teams and retailers to shape category strategies and deliver sustainable growth for Ferrero and its partners.

The role requires strong analytics, FMCG category management or trade marketing experience, and the ability to influence cross-functional teams.

Qualifications

• University degree in Business, Marketing, Commerce, or related discipline.
• Experience in Category Management, Trade Marketing, Sales, or related commercial functions in FMCG preferred.
• Experience working with retail, shopper, category or sales performance data.
• Ability to integrate and analyse data from multiple sources to generate insights.
• Strong analytical capability to translate data into business recommendations.

Responsibilities

• Develop and tailor category growth strategies for Out of Home and eCommerce customers.
• Leverage shopper, consumer, market, and customer insights to identify growth opportunities.
• Champion category-centric thinking across business planning processes.
• Support new product launches and activation plans with category recommendations.
• Translate insights into actionable 4P recommendations covering assortment, pricing, promotion, placement, and visibility.
• Develop go-to-market strategies and execution plans for innovation and growth initiatives.
• Partner with commercial and planning teams to improve forecasting and performance.
• Contribute to cross-functional planning to reflect customer and category priorities.
• Build relationships with customer stakeholders across buying, category, and marketing functions.
• Act as a trusted category advisor with data-driven storytelling.

Skills

Category Management

Trade Marketing

Sales analytics

Stakeholder management

Data analysis

Education

Bachelor's degree in Business/Marketing

Tools

Excel

Power BI

SQL

Job description

Ferrero Australia seeks a Customer Category Manager to drive growth across Out of Home, Convenience, and eCommerce by translating shopper insights into actionable plans. You will partner with internal teams and retailers to shape category strategies and deliver sustainable growth for Ferrero and its partners.

The role requires strong analytics, FMCG category management or trade marketing experience, and the ability to influence cross-functional teams.