Senior Category Growth Leader

Ferrero International S.A.; Sydney; Hybrid; AUD 120,000 - 160,000; Full time

Job summary

Ferrero Australia is seeking a Senior Category Development Manager to drive growth through shopper insights, analytics, and actionable plans across Confectionery, Spreads, and Biscuits. You’ll partner with Marketing, Commercial, and Retail teams to translate data into strategy that delivers value for consumers and retailers.

You will lead a small team, develop category frameworks, and shape assortment, pricing, and promotions to strengthen Ferrero's category leadership with key partners.

Qualifications

• University degree in Business, Marketing, Commerce, Economics, or related discipline.
• Significant experience in Category Management, Category Development, Trade Marketing, or related FMCG function.
• Demonstrated success using insights and analytics to shape business strategy and influence decisions.
• Strong commercial acumen, analytical capability, storytelling and presentation skills.
• Advanced stakeholder management and cross-functional collaboration.
• Team leadership and talent development skills.
• Advanced MS Office skills and experience using consumer, shopper, and retail data sources.

Responsibilities

• Lead development of category, shopper, and market insights to support strategic decision-making.
• Leverage multiple data sources and research tools to identify growth opportunities and emerging trends.
• Deliver compelling analysis and recommendations that influence commercial strategy.
• Develop reporting frameworks and performance tracking to measure category and business performance.
• Develop and champion category growth frameworks across channels and categories.
• Translate consumer and shopper insights into actionable category strategies.
• Provide recommendations on assortment, pricing, space, visibility, and promotional effectiveness.
• Collaborate with cross-functional teams to build integrated annual plans and long-term growth initiatives.
• Partner with Marketing and Commercial teams to support innovation pipeline development.
• Provide category and shopper perspectives to help shape product launches and go-to-market strategies.
• Ensure innovation plans align with consumer needs, category opportunities, and retailer requirements.
• Act as a trusted category advisor to key retail partners.
• Support customer planning, category reviews, and joint business planning through evidence-based insights and recommendations.
• Strengthen Ferrero's reputation as a category leader through best-in-class category expertise and thought leadership.

Skills

Category management

Category development

Trade marketing

Data analytics

Stakeholder management

Team leadership

MS Office

Storytelling & presentation

Education

University degree in Business Marketing Commerce Economics

Tools

MS Office

Consumer/shopper data sources

Job description

Ferrero Australia is seeking a Senior Category Development Manager to drive growth through shopper insights, analytics, and actionable plans across Confectionery, Spreads, and Biscuits. You’ll partner with Marketing, Commercial, and Retail teams to translate data into strategy that delivers value for consumers and retailers.

You will lead a small team, develop category frameworks, and shape assortment, pricing, and promotions to strengthen Ferrero's category leadership with key partners.