Business Development Manager - MICE

Minor International; Newcastle; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Career Growth

Exclusive Hotel Deals

Global Perks

Retail Rewards

Experiences

Banking and Insurance

Wellness Boost

Job summary

Minor Hotels in Australia is seeking an experienced Business Development Manager - MICE to drive corporate and events revenue at Avani Cypress Lakes Resort in the Hunter Valley. You will identify opportunities, develop relationships with corporate clients, and secure group bookings.

You will collaborate with Events, Front Office, Reservations, and Revenue to deliver outstanding guest experiences; a proven hospitality sales background and strong CRM skills are essential.

Qualifications

• Proven experience in hospitality sales, with a strong background in corporate and MICE markets.
• Successful track record of generating new business and growing client portfolios.
• Excellent communication, negotiation, and relationship management skills.
• Strong understanding of the hotel, conference, and events industry.
• The ability to develop and implement effective sales strategies.
• Exceptional organisation, time management, and attention to detail.
• Experience managing sales pipelines and CRM systems.
• A proactive approach with the ability to work independently and collaboratively as part of a wider resort team.
• A passion for delivering outstanding service and creating memorable client experiences.

Responsibilities

• Develop and execute sales strategies to increase corporate and MICE revenue for Avani Cypress Lakes Resort.
• Identify and secure new business opportunities through proactive prospecting, networking, industry events, and targeted sales activity.
• Build and maintain strong relationships with corporate clients, event planners, and key industry partners.
• Manage and grow existing accounts to maximise repeat business and long‑term partnerships.
• Conduct client meetings, site inspections, and familiarisation visits to showcase the resort’s accommodation, conference facilities, golf, and leisure offerings.
• Prepare proposals, negotiate contracts, and secure group bookings and events.
• Collaborate with operational teams including Events, Front Office, Reservations, and Revenue to deliver exceptional guest experiences.
• Maintain strong market knowledge, monitor competitor activity, and identify opportunities to increase revenue.
• Maintain accurate CRM records, sales reporting, forecasts, and pipeline activity.

Skills

Hospitality sales

Corporate sales

MICE sales

CRM software

Prospecting

Negotiation

Relationship management

Tools

CRM software

Job description

Minor Hotels is one of Australasia’s largest accommodation providers, managing over 70 properties in the region and a global portfolio of 640 properties across more than 66 countries. Our brands, Anantara, Avani, Oaks, NH Hotels, NH Collection, nhow, and Tivoli, span six continents, including Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe, and South America. Joining Minor means partnering with a diverse, expanding global organisation offering boundless opportunities to thrive and succeed.

Our people are the heart of our success, and we are committed to investing in your skills to support your career growth and advancement. You’ll feel valued as part of a tight-knit team, united in delivering exceptional guest experiences and thriving in a company dedicated to fostering an outstanding workplace culture.

Join Avani Cypress Lakes Resort during an exciting period of transformation as we rebrand one of the Hunter Valley's most iconic resort destinations. We're seeking an experienced Business Development Manager - MICE to drive corporate and events business growth and help position the resort as the destination of choice for conferences, incentives and group experiences.

As the Business Development Manager - MICE, you will be responsible for identifying new business opportunities, developing strategic client relationships, and driving revenue growth across corporate, meetings, incentives, conferences, and events (MICE) segments. With a focus on both new business development and account management, you will position Avani Cypress Lakes Resort as a leading destination for conferences, retreats, group stays, and corporate experiences.

What You'll Be Doing

• Develop and execute sales strategies to increase corporate and MICE revenue for Avani Cypress Lakes Resort.
• Identify and secure new business opportunities through proactive prospecting, networking, industry events, and targeted sales activity.
• Build and maintain strong relationships with corporate clients, event planners, and key industry partners.
• Manage and grow existing accounts to maximise repeat business and long‑term partnerships.
• Conduct client meetings, site inspections, and familiarisation visits to showcase the resort’s accommodation, conference facilities, golf, and leisure offerings.
• Prepare proposals, negotiate contracts, and secure group bookings and events.
• Collaborate with operational teams including Events, Front Office, Reservations, and Revenue to deliver exceptional guest experiences.
• Maintain strong market knowledge, monitor competitor activity, and identify opportunities to increase revenue.
• Maintain accurate CRM records, sales reporting, forecasts, and pipeline activity.

You are a motivated and commercially focused sales professional who thrives on building relationships and achieving results. You will have:

• Proven experience in hospitality sales, with a strong background in corporate and MICE markets.
• A successful track record of generating new business and growing client portfolios.
• Excellent communication, negotiation, and relationship management skills.
• Strong understanding of the hotel, conference, and events industry.
• The ability to develop and implement effective sales strategies.
• Exceptional organisation, time management, and attention to detail.
• Experience managing sales pipelines and CRM systems.
• A proactive approach with the ability to work independently and collaboratively as part of a wider resort team.
• A passion for delivering outstanding service and creating memorable client experiences.

At Minor Hotels, we value our people as the heart of our success. Joining Minor means, you’ll enjoy a rewarding package designed to support your professional growth, wellbeing, and work‑life balance:

• Career Growth:Learning and development programs to boost your career.
• Exclusive Hotel Deals: 50% off stays at Minor Hotels in Australasia; 20% off for friends and family.
• Global Perks:International accommodation discounts across our hotel brands
• Retail Rewards: Cashbackand discountsat 400+ top retailers in AU/NZ.
• Experiences: Discounted entertainment and activities.
• Banking and Insurance:Exclusive health insurance offers and workplace banking benefits.
• Wellness Boost: EAP and tailored wellness support

Our people drive the success of our business; We are a dynamic organisation dedicated to delivering exceptional guest experiences. We invest in your skills and foster a workplace culture that celebrates innovation, collaboration, and personal growth.

Currently, we are only accepting applications from candidates who have working rights within Australia or New Zealand.