Business Development Manager - MICE

Minor International; Sydney; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Career growth

Exclusive hotel deals

Global perks

Retail rewards

Experiences

Health insurance offers

Wellness support

Job summary

Minor Hotels’ Avani Cypress Lakes Resort in the Hunter Valley is seeking an experienced Business Development Manager - MICE to drive corporate and events growth. You will identify opportunities, build strategic client relationships, and grow revenue across corporate, meetings, incentives, conferences, and events segments.

You will lead new business development and account management efforts, positioning the resort as a leading destination for conferences, retreats, group stays, and corporate

Qualifications

• Experience in hospitality sales with a focus on corporate and MICE markets.
• Track record of generating new business and growing client portfolios.
• Excellent communication, negotiation, and relationship management skills.
• Strong understanding of hotel, conference, and events industries.
• Ability to develop and implement effective sales strategies.
• Organised, detail-oriented, and capable of managing sales pipelines.

Responsibilities

• Develop and execute sales strategies to increase corporate and MICE revenue for Avani Cypress Lakes Resort.
• Identify and secure new business opportunities through proactive prospecting, networking, events, and targeted sales activity.
• Build and maintain strong relationships with corporate clients, event planners, and industry partners.
• Manage and grow existing accounts to maximise repeat business and long-term partnerships.
• Conduct client meetings, site inspections, and familiarisation visits to showcase the resort’s facilities.
• Prepare proposals, negotiate contracts, and secure group bookings and events.
• Collaborate with Events, Front Office, Reservations, and Revenue to deliver outstanding guest experiences.
• Maintain market knowledge, monitor competitor activity, and identify revenue opportunities.
• Maintain accurate CRM records, sales reporting, forecasts, and pipeline activity.

Skills

Hospitality sales

Corporate sales

MICE market

Account management

Negotiation

CRM proficiency

Tools

CRM systems

Job description

Company Description

Minor Hotels is one of Australasia’s largest accommodation providers, managing over 70 properties in the region and a global portfolio of 640 properties across more than 66 countries. Our brands, Anantara, Avani, Oaks, NH Hotels, NH Collection, nhow, and Tivoli, span six continents, including Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe, and South America. Joining Minor means partnering with a diverse, expanding global organisation offering boundless opportunities to thrive and succeed.

Our people are the heart of our success, and we are committed to investing in your skills to support your career growth and advancement. You’ll feel valued as part of a tight-knit team, united in delivering exceptional guest experiences and thriving in a company dedicated to fostering an outstanding workplace culture.

Job Description

Join Avani Cypress Lakes Resort during an exciting period of transformation as we rebrand one of the Hunter Valley's most iconic resort destinations. We're seeking an experienced Business Development Manager - MICE to drive corporate and events business growth and help position the resort as the destination of choice for conferences, incentives and group experiences.

As the Business Development Manager - MICE, you will be responsible for identifying new business opportunities, developing strategic client relationships, and driving revenue growth across corporate, meetings, incentives, conferences, and events (MICE) segments. With a focus on both new business development and account management, you will position Avani Cypress Lakes Resort as a leading destination for conferences, retreats, group stays, and corporate experiences.

What You’ll Be Doing

• Develop and execute sales strategies to increase corporate and MICE revenue for Avani Cypress Lakes Resort.
• Identify and secure new business opportunities through proactive prospecting, networking, industry events, and targeted sales activity.
• Build and maintain strong relationships with corporate clients, event planners, and key industry partners.
• Manage and grow existing accounts to maximise repeat business and long‑term partnerships.
• Conduct client meetings, site inspections, and familiarisation visits to showcase the resort’s accommodation, conference facilities, golf, and leisure offerings.
• Prepare proposals, negotiate contracts, and secure group bookings and events.
• Collaborate with operational teams including Events, Front Office, Reservations, and Revenue to deliver exceptional guest experiences.
• Maintain strong market knowledge, monitor competitor activity, and identify opportunities to increase revenue.
• Maintain accurate CRM records, sales reporting, forecasts, and pipeline activity.

Qualifications

You are a motivated and commercially focused sales professional who thrives on building relationships and achieving results. You will have:

• Proven experience in hospitality sales, with a strong background in corporate and MICE markets.
• A successful track record of generating new business and growing client portfolios.
• Excellent communication, negotiation, and relationship management skills.
• Strong understanding of the hotel, conference, and events industry.
• The ability to develop and implement effective sales strategies.
• Exceptional organisation, time management, and attention to detail.
• Experience managing sales pipelines and CRM systems.
• A proactive approach with the ability to work independently and collaboratively as part of a wider resort team.
• A passion for delivering outstanding service and creating memorable client experiences.

Additional Information

At Minor Hotels, we value our people as the heart of our success. Joining Minor means, you’ll enjoy a rewarding package designed to support your professional growth, wellbeing, and work‑life balance:

• Career Growth: Learning and development programs to boost your career.
• Exclusive Hotel Deals: 50% off stays at Minor Hotels in Australasia; 20% off for friends and family.
• Global Perks: International accommodation discounts across our hotel brands.
• Retail Rewards: Cashback and discounts at 400+ top retailers in AU/NZ.
• Experiences: Discounted entertainment and activities.
• Banking and Insurance: Exclusive health insurance offers and workplace banking benefits.
• Wellness Boost: EAP and tailored wellness support

Our people drive the success of our business; We are a dynamic organisation dedicated to delivering exceptional guest experiences. We invest in your skills and foster a workplace culture that celebrates innovation, collaboration, and personal growth.

Currently, we are only accepting applications from candidates who have working rights within Australia or New Zealand.