Business Development Manager

Generac Power Systems; Sydney; On-site; AUD 140,000 - 170,000; Full time

Job summary

Pramac, a Generac Company, is seeking a Business Development Manager in Sydney to expand our territory and grow revenue. You will lead sales strategies, train teams on new products, and build strategic relationships with clients and partners across Australia.

You will analyze markets, pursue leads, negotiate contracts, and work with the VP of Sales to drive growth while achieving budget targets and improving gross margins. A strong commercial mindset and leadership are essential.

Qualifications

• Seven years of sales experience selling directly into the assigned industry.
• Bachelor’s degree or equivalent work experience.
• Master’s degree preferred.
• Strong communication and negotiation skills.
• Ability to analyze financials and forecast.

Responsibilities

• Designs and directs the sales strategies for business group products in assigned territories.
• Develops and implements strategic sales plans focused on new revenue generation.
• Negotiates and closes contracts with customers and partners.
• Forecasts, develops, manages, and achieves budget.
• Grows revenue and broadens territory and product lines.

Skills

Excellent verbal and written

Sales materials & presentations

Excellent negotiation

Organizational skills

Independent, entrepreneurial mindset

Financial analysis

Product, market, and positioning know‑

Education

Bachelor’s degree or equivalent work experience

Master of Business Administration or equivalent

Job description

We are Pramac, a Generac Company, leading the evolution to more resilient, efficient, and sustainable energy solutions.

Established in 1966, we have always evolved, expanding our product portfolio and becoming the global benchmark for the production of generators and warehouse material handling equipment. Our diverse business lines ensure the company is a leading player in a wide variety of global markets.

Primary Purpose

The Business Development Manager (BDM) is responsible for helping grow business by finding new opportunities, researching leads, establishing strategic relationships with potential clients and partners. In this critical role, the BDM stays on top of market trends in an active pursuit of expanding into new territories and train our teams on new products using best-in-class sales techniques.

Major Responsibilities

• Designs and directs the sales strategies for business group products in assigned territories.
• Creates and implements processes and training to ensure that the sales team is equipped to sell these products effectively.
• Collaborates with the VP of Sales and other stakeholders to expand the territory and product lines.
• Performs analysis of specific customers to determine the most effective solutions for their needs.
• Develops and implements strategic sales plans focused on new revenue generation and expands business in new areas by researching prospective accounts in targeted markets, pursuing leads and following through to a successful agreement.
• Negotiates and closes contracts.
• Grows revenue in assigned industry vertical, achieves gross margin target.
• Directs the placement of new and existing products and programs with prospective customers
• Directs the involvement of cross-functional personnel within business groups to meet performance objectives and customer expectations.
• Drives customer service execution to ensure issue resolution. Analyzes the current business environment to implement new strategies for customer service.
• Facilitates introductions to other sales executives.
• Develops and recommends accurate and detailed metrics for effective financial forecasting and resource allocation.
• Forecasts, develops, manages, and achieves budget.
• Analyzes and reviews sales trends to identify opportunities and threats.
• Conduct research to identify new markets and customer needs.
• Maintains a strong understanding of company products, competition in the market, and positioning.
• Follows the latest industry developments and stay up to date on corporate competitors.
• Promotes the company’s products/services addressing or predicting clients’ objectives

Minimum Job Requirements

Education

Bachelor’s degree or equivalent work experience.

Certification / License

Work Experience

Seven years of sales experience selling directly into the assigned industry.

Knowledge / Skills / Abilities

• Excellent verbal and written communication skills
• Excellent preparation of sales materials and presentation skills
• Excellent negotiation skills
• Organizational skills
• Ability to work independently in an entrepreneurial culture
• Ability to analyze financials
• Knowledge of the internal processes and systems that support sales accounts
• Ability to develop strong understanding of company products, market competition and positioning

Preferred Job Requirements

Education

Master of Business Administration or equivalent work experience

Certification / License

Work Experience

Significant established relationships in assigned industry, 10 years of matrix or cross-functional leadership experience in sales

Knowledge / Skills / Abilities

Possesses in-depth technical and commercial knowledge of related products

Physical Requirements and Working Conditions

PHYSICAL DEMANDS_:_

Office Environment (Includes field sales):

While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel.