Business Development Manager

UGREEN GROUP LIMITED; Sydney; On-site; AUD 150,000 - 230,000; Full time

Job summary

UGREEN GROUP LIMITED is seeking a results-driven Business Development Manager to lead the channel expansion for Security Cameras, NAS, and Accessories in Australia. You will identify, recruit, and onboard distributors and retailers across consumer and commercial segments.

The ideal candidate has deep knowledge of Australia's consumer electronics retail landscape, established distributor relationships, and a proven track record of launching new product categories to market.

Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• 8–10 years B2B/B2C sales or business development in consumer electronics/IT hardware.
• Proven channel partnership experience in Australia.
• Familiarity with NAS, security cameras, or mobile accessories.

Responsibilities

• Develop and execute a channel strategy for three product verticals in Australia.
• Identify, recruit, and onboard distributors and retailers across consumer and commercial channels.
• Build a robust sales pipeline and manage the full sales cycle from prospecting to partner onboarding.
• Establish and nurture relationships with key decision-makers at partner organizations.
• Develop joint business plans with channel partners with KPIs and performance metrics.
• Provide product training, sales enablement, and ongoing partner support.
• Achieve monthly, quarterly, and annual sales targets across all three product categories.
• Provide market feedback and insights to product development teams.

Skills

Negotiation

Communication

Presentation

Analytical thinking

Data analysis

Education

Bachelor's degree in Business, Marketing, or related field

Job description

We are seeking a results-driven Business Development Manager to lead the channel expansion of Ugreen's three core product categories across the Australian market:Security Cameras (surveillance solutions)NAS (Network Attached Storage),Accessories (chargers, cables, docking stations, etc.)

This is a role focused on from-scratch channel development—identifying, recruiting, and onboarding distributors, retailers across consumer and commercial channels.The ideal candidate has deep knowledge of Australia's consumer electronics retail landscape, established relationships with key distributors and retailers, and a proven track record of taking new product categories to market.

Key Responsibilities

Channel Development & Market Entry

• Develop and execute a comprehensive channel strategy for Ugreen's three product verticals in Australia.
• Identify, recruit, and onboard new channel partners including:
• 3、B2B channels: System integrators,and NAS and security camera solutions
• Build a robust sales pipeline and manage the full sales cycle from prospecting to partner onboarding.

Partner & Account Management

• Establish and nurture strong relationships with key decision-makers at partner organizations.
• Develop joint business plans with channel partners, setting clear goals, KPIs, and performance metrics.
• Conduct regular business reviews with partners to track performance, address concerns, and identify growth opportunities.
• Provide product training, sales enablement, and ongoing support to partners to ensure effective go-to-market execution.

Strategic Planning & Revenue Growth

• Achieve monthly, quarterly, and annual sales targets across all three product categories.
• Monitor market trends, competitor activities, and channel dynamics to identify opportunities and threats.
• Develop pricing strategies, promotional campaigns, and merchandising plans in collaboration with marketing and product teams.
• Work closely with cross-functional teams (marketing, product management, demand planning) to align channel activities with overall business objectives.
• Analyze sales data, partner performance, and PSI (Purchase, Sales, Inventory) metrics to drive data-informed decisions.
• Provide regular reports and forecasts to senior leadership.
• Provide market feedback and customer insights to product development teams to inform future product roadmaps.

Qualifications & Experience Required

• Education: Bachelor's degree in Business, Marketing, or related field.
• Experience: Minimum 8-10 years of B2B/B2C sales or business development experience in the consumer electronics / IT hardware industry.
• Channel Expertise: Proven track record of developing and managing channel partnerships in the Australian market, with established relationships across retailers, distributors, or IT resellers.
• Product Knowledge: Familiarity with NAS, security cameras, or mobile accessories categories is highly desirable.
• Track Record: Demonstrated success in consistently achieving or exceeding revenue targets and driving market share growth.
• Skills: Excellent negotiation, communication, and presentation skills; strong analytical and data-driven decision-making abilities.

Preferred

• Experience in the NAS or surveillance industry is a strong advantage.
• Understanding of Australia's retail landscape, including major CE retailers, specialist IT retailers, and distributor networks.
• Existing network of contacts in the Australian IT/CE channel ecosystem.
• Hunter mentality with a proactive, self-starting approach.
• Strategic thinker with hands-on execution capability.
• Strong business acumen and understanding of Australia's consumer electronics retail environment.
• Ability to work autonomously in a fast-paced, matrixed environment.
• Relationship builder with high emotional intelligence and influencing skills.