HUBLOT- Brand Director, ANZ

LVMH Watch and Jewellery; Sydney; On-site; AUD 200,000 - 350,000; Full time

Job summary

Hublot Australia & New Zealand is seeking a Brand Director to drive the brand's growth across ANZ, with full P&L responsibility and hands-on leadership across retail, wholesale, marketing and finance.

The role requires strategic vision, luxury hospitality standards, and the ability to lead a multicultural team while expanding boutique presence and partner networks. Occasional travel across Australia and internationally is expected.

Qualifications

• Proven experience as Brand Director or senior luxury retail leadership
• Demonstrated ability to drive growth with full P&L accountability
• Experience across retail, wholesale, marketing, finance, HR, and operations

Responsibilities

• Define, execute, and monitor the ANZ regional business plan.
• Lead strategic planning, policy development, and operational execution.
• Identify growth opportunities across all channels and store networks.
• Oversee budgets, financial reporting and cost management.
• Drive brand strategy through merchandising, training, campaigns, and partnerships.
• Cultivate high-performing, multicultural teams and international travel.

Skills

Brand leadership

P&L ownership

Strategic planning

People management

Negotiation & stakeholder management

Communication skills

Education

Tertiary qualification in Business Administration or Marketing

Tools

CRM software

Microsoft Excel / ERP systems

Job description

Hublot is a prestigious Swiss luxury watchmaker founded in 1980, recognized globally for its "Art of Fusion" philosophy, which masterfully blends traditional horology with innovative materials and bold designs. As a distinguished brand within the LVMH Group, Hublot consistently pushes the boundaries of watchmaking, engaging in partnerships with prominent figures and organizations across the spheres of sports, arts, and music.

POSITION SUMMARY

The Brand Director for Hublot Australia & New Zealand will serve as a visionary and strategic leader, responsible for the overarching success and expansion of the brand within ANZ market. This pivotal role entails complete profit and loss (P&L) accountability and demands a hands-on approach to overseeing all facets of the business, including retail operations, wholesale partnerships, marketing, finance, human resources, and customer relationship management. The Brand Director will champion brand excellence, drive strategic initiatives, and cultivate a high-performing team to elevate Hublot's presence and market share across ANZ.

KEY RESPONSIBILITIES

Strategic Leadership & Business Development

• Define, execute, and monitor the regional business plan, ensuring alignment with global objectives and a focus on sustainable growth and profitability.
• Lead strategic planning, policy development, and operational execution to foster business expansion.
• Identify and capitalize on growth opportunities across all channels.
• Assess current distribution networks and identify potential new avenues, including store openings and closures.
• Stay abreast of industry trends and emerging technologies, driving innovation and adapting to evolving market conditions.
• Oversee and coordinate core functions such as operations, sales, marketing, finance, and administration.
• Manage budgets, financial reports, and financial statements, making crucial financial decisions regarding budget allocation, cost management, and revenue generation.
• Collaborate closely with the Australian Financial Controller to optimize financial and operational performance, establish budgets, enhance efficiency, and maintain profit margins.
• Implement the global brand strategy through robust sales initiatives, merchandising, training programs, marketing campaigns, and trade relationships.
• Drive growth across retail, wholesale, and marketing channels.
• Champion brand excellence through hands-on coaching and leadership in luxury service standards.
• Develop and implement localized marketing strategies (digital, social media, partnerships, public relations) to enhance brand awareness and desirability.
• Plan and execute boutique animations and in-store activations that elevate the client experience and bring the brand to life.
• Safeguard Hublot's brand image by ensuring consistency across all touchpoints and communications.
• Provide strong leadership and clear direction to the organization, setting well-defined goals and objectives.
• Build and maintain high-performing teams through effective leadership, talent attraction, professional development, and retention strategies.
• Lead, inspire, and develop multicultural teams, fostering a high-performance culture and ensuring succession planning.
• Promote a positive work environment and cultivate a culture of collaboration, accountability, and customer-centricity.

Operations & Customer Relations

• Oversee day-to-day operations to ensure efficiency and effectiveness, continuously monitoring and improving operational processes and workflows.
• Build and maintain strong relationships with customers, clients, and key stakeholders.
• Ensure a consistently high level of customer satisfaction through the delivery of quality products and services.
• Oversee CRM and clienteling initiatives to strengthen customer loyalty and retention.
• Manage product availability through accurate forecasting and stock planning to meet local market demands.

Compliance & Risk Management

• Ensure adherence to company policies, compliance standards, and ethical business practices.

PROFILE

• Proven experience as a Brand Director or in a similar senior leadership role within the luxury retail sector, ideally with a luxury watch brand.
• Demonstrated experience in leading a business or division through periods of growth, with full P&L ownership. Demonstrated ability to drive financial success and growth.
• Hands-on experience and exposure to Sales, Commercial, Finance, HR, and Operations, with the ability to lead teams across these areas.
• A tertiary qualification in Business Administration, Marketing, or a related field is highly desirable.
• Exceptional leadership and interpersonal skills, with a proven ability to motivate and develop high-performing teams.
• Strong strategic thinking and astute decision-making capabilities.
• Excellent communication, negotiation, and presentation skills.
• A customer-first mindset with a profound understanding of luxury client expectations.
• Ability to build and maintain robust relationships with both internal and external stakeholders.
• High attention to detail, uncompromising integrity, and discretion.
• Agile and adaptable, with the capacity to lead effectively through change and uncertainty.
• Proficiency in relevant business software and systems.
• Willingness to undertake occasional interstate and international travel.