Always-On Social & Community Lead (Beverage Brand)

MASH; Sydney; Hybrid; AUD 70,000 - 90,000; Full time

Job summary

MASH in Sydney is looking for a Social Media & Community Manager to lead always-on social and community management for a premium Australian lifestyle beverage brand. The role requires someone who understands Australian tone—warm, witty, familiar, and relaxed—and who can manage day-to-day community responses without heavy approvals.

You’ll work across social publishing, content calendar, CRM, and reporting, with a hybrid schedule including a few days at the client’s office, on a 12‑month

Qualifications

• 3–5+ years' experience in social media and community management, digital marketing, content, or brand communications.
• Experience managing branded social channels for consumer, FMCG, beverage, lifestyle, or culture-led brands.
• Excellent English copywriting skills and understanding of Australian tone and cultural cues.
• Confident managing communities and comments without regular approvals.
• Ability to work with an in-house creative studio and coordinate approvals for content.

Responsibilities

• Manage day-to-day community engagement across owned social channels, including Facebook, Instagram, and other relevant platforms.
• Monitor and respond to comments, messages, and community interactions in the brand's tone of voice.
• Moderate conversations and escalate issues when needed, balancing engagement and customer experience.
• Conduct social listening, sentiment monitoring, and identify opportunities across communities.

Skills

Social media management

Community management

Copywriting

Content calendar

Social listening

Campaign support

CRM/email marketing

Reporting

Influencer campaigns

Canva

Adobe Creative Suite

Tools

Canva

Adobe Creative Suite

Job description

MASH in Sydney is looking for a Social Media & Community Manager to lead always-on social and community management for a premium Australian lifestyle beverage brand. The role requires someone who understands Australian tone—warm, witty, familiar, and relaxed—and who can manage day-to-day community responses without heavy approvals.

You’ll work across social publishing, content calendar, CRM, and reporting, with a hybrid schedule including a few days at the client’s office, on a 12‑month