Brand Manager - Red Rock Deli

PepsiCo Deutschland GmbH; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

8% annual bonus

Generous leave options

Discounted private health insurance

Professional development programs

Global career opportunities

Job summary

PepsiCo in Sydney, Australia, is seeking an experienced Brand Manager to drive end-to-end strategy, growth, and execution across the Red Rock Deli portfolio. You will lead cross-functional teams, manage budgets, and supervise product renovations, sampling, artwork, and integrated campaigns to deliver profitable growth.

The role requires strong stakeholder management, data-driven decision making, and experience in digital, social, and traditional marketing channels within a fast-paced consumer

Qualifications

• Several years of Brand Management experience in FMCG or fast-paced consumer industries.
• Strong strategic, analytical, and project management capabilities with product innovation experience.
• Excellent presentation and stakeholder management skills to influence cross-functional teams.

Responsibilities

• Drive brand growth by leveraging consumer and market insights to meet volume, revenue, and profit goals.
• Lead annual and long-term brand planning with cross-functional alignment.
• Manage product and packaging innovation from concept to launch and review.
• Oversee marketing communications, campaigns, and budget performance.

Skills

Brand management

Strategic planning

Analytics

P&L acumen

Stakeholder management

Digital marketing

Job description

Overview

Work for a global FMCG company with some of the world’s most trusted and iconic brands. Be part of an exciting business where employees are recognised and career growth is supported.

At PepsiCo, you can Dare for Better. You can help build a world where there are more possibilities for more people, no matter what role you hold. Together, we’ll make a positive impact for good. Because when we Dare for Better, we can smile at what’s next. For our careers, families, communities and the planet.

To continue the success of the Red Rock Deli portfolio, the Brand Manager will drive strategy, innovation, and growth plans, with a key focus on the Biscuits & Dips category. The role is responsible for leading end-to-end brand planning, managing cross-functional teams and agency partners, and executing marketing, communications, and innovation initiatives to deliver profitable growth. Additionally, the position oversees portfolio operations, including budget management, product renovation, sampling, artwork, and campaign execution across the full marketing mix.

Responsibilities

Key Responsibilities:

• Drive brand growth through consumer, market, and commercial insights to deliver volume, revenue, profit, and brand equity objectives.


• Lead annual and long-term brand planning by developing portfolio strategies and aligning cross-functional teams.


• Manage product and packaging innovation projects from development through launch and performance evaluation.


• Develop and execute marketing communications, advertising, and activation campaigns with agency partners.


• Oversee budgets, performance reporting, stakeholder management, and compliance with health and safety standards.

Qualifications

About you:

• Several years of Brand Management experience within FMCG or a similarly fast-paced consumer industry.


• Strong strategic, analytical, and project management skills, with experience in product innovation and Stage Gate processes.


• Proficiency in FMCG data analysis, brand performance evaluation, and commercial decision-making, supported by financial and P&L acumen.


• Excellent presentation, communication, and stakeholder management skills, with the ability to influence local, regional, and global teams.


• Experience leading digital, social, and integrated marketing campaigns while managing agency partners in a dynamic environment.

Benefits

For you:

• Competitive benefits package:
  
  
  
  • 8% annual bonus
  
  
  • Generous leave options (wellness, birthday, volunteer, 20 weeks parental for both primary & secondary carer, additionalleave purchase/cash out)
  
  
  
  


• Health & Wellness programs:
  
  
  
  • Discounted private health insurance
  
  
  • Financial coaching
  
  
  • Counselling sessions
  
  
  • Flu vaccinations
  
  
  • Skin checks
  
  
  
  


• Professional development programs


• Global career opportunities

About us

Join us and work with iconic brands like Doritos, Gatorade, Pepsi Max, Smith’s Chips, Red Rock Deli, Twisties, Quaker Oats, and Bluebird NZ.

• Recognised as a Top Employer in Australia and New Zealand for the past 4 years


• Family Friendly Certification (AU)


• Australian Disability Network Member

PepsiCo is dedicated to sustainability with initiatives like EV chargers, net-zero energy efficiency, hydro trucks, and net-zero water usage. We foster innovation and empower employees to make a meaningful impact through Pep+. Join us to shape the future of food and beverages with a focus on sustainability.