Brand Manager

Twinings; Melbourne; Hybrid; AUD 110,000 - 156,000; Full time

Benefits offered by this job

Additional 1% Superannuation

Flexible / Hybrid working options

Birthday Day Leave

Discounted Twinings Co products

Access to LinkedIn Learning

ABF Networking access

Job summary

Twinings is seeking a Brand Manager to drive growth across priority channels in Australia and New Zealand. You will lead portfolio strategy, commercial leadership, and innovation, with a focus on eCommerce and out-of-home growth.

Reporting to the Senior Brand Manager, you will balance strategic thinking with hands-on execution. The role requires a commercially minded marketer with channel experience, strong collaboration across teams, and a growth mindset to deliver long-term opportunities.

Qualifications

• NPD project management experience in FMCG
• Brand management with experience across channels
• Knowledge of eCommerce and omni-channel strategies
• Strong strategic planning and execution skills
• Cross-functional collaboration across marketing, sales and insights

Responsibilities

• Develop longer-term strategic brand plans for growth channels including Amazon, OOH and Costco.
• Define channel-specific portfolio strategies across core, NPD, gifting and premium ranges.
• Lead the development and in-market delivery of NPD and product change initiatives.
• Partner with Insights to validate NPD opportunities.
• Lead the creation of gifting, tea merchandise and seasonal ranges to build brand equity.
• Oversee execution of NPD initiatives with target setting and post-implementation analysis.

Skills

NPD project management

Brand management

Ecommerce

Strategic planning

Cross-functional collaboration

Education

Tertiary Qualification in Marketing or Business Management

Job description

Great People Work Here. Twinings & Co has a proud history spanning over 300 years and operates on a global scale. With strong brand positioning we are viewed as a market leader in our field. The Australian operations continue to enjoy a positive growth trajectory. We are a high performing business that is focused on employing the best talent in the market to deliver on the business’ clear vision for success.

Application Deadline: 20 October 2026

Department: Marketing

Location: Australia

Description

Great People Work Here. Twinings & Co has a proud history spanning over 300 years and operates on a global scale. With strong brand positioning we are viewed as a market leader in our field. The Australian operations continue to enjoy a positive growth trajectory. We are a high performing business that is focused on employing the best talent in the market to deliver on the business’ clear vision for success.

Job Purpose

The Brand Manager – is responsible for driving Twinings’ growth across priority emerging channels, including eCommerce and Out-of-Home (OOH). Reporting to the Senior Brand Manager, this role leads a broad portfolio of brand management activities, spanning portfolio strategy, commercial leadership, innovation, performance analysis, and product change initiatives across Australia and New Zealand. A key focus of the role is identifying and delivering long-term growth opportunities through innovation. This includes developing channel-specific portfolio strategies across the core range, NPD, gifting, and premium offerings to meet evolving consumer needs. The successful candidate will be a commercially minded, results-driven marketer who can seamlessly balance strategic thinking with hands‑on execution. Strong consumer focus, eCommerce experience, a growth mindset, and the ability to influence and collaborate across teams are critical to success

Key Responsibilities

Key responsibilities

Strategic and Commercial Planning

• Support the SBM in developing longer-term strategic brand plans for Twinings’ growth channels, including Amazon, OOH and Costco.
• Build deep channel understanding and define how to win across consumer, shopper, customer and company needs.
• Define the optimal five-year sequencing of initiatives across core, NPD, gifting and premium portfolios.

NPD Project Leadership

• Work closely with the local cross-functional team and NPD team to deliver NPD and product change initiative
• Lead the development of channel-specific ideas and concepts to unlock growth, leveraging the global pantry and platforms, with bespoke Australian offers developed where required.
• Act as brand lead for the development and in-market delivery of NPD and product change initiatives.
• Partner with Insights to conduct research that validates NPD opportunities.
• Manage communication and collaboration with NPD Project Managers.
• Lead Gate paper development for key projects, ensuring alignment with the Commercial team.
• Lead development of the gifting, tea merchandise and seasonal ranges to drive recruitment, create new occasions and build brand equity.

Executional Excellence

• Oversee implementation of key NPD and customer marketing initiatives, including target setting, execution planning and post-implementation analysis.
• Motivate and collaborate across the Commercial team to ensure effective plan implementation.
• Partner with Sales and Category to develop compelling customer presentations and engagement tools that support delivery of the plans.
• Define success measures and apply test-and-learn approaches to scale what works and optimise where performance is off track.
• Brief the Connections team on key objectives and partner with them to define the optimal consumer experience.
• Lead commercial forums that align the cross-functional team and drive strong execution of agreed plans.

Skills, Knowledge And Expertise

Qualification/License or Registrations

• Tertiary Qualification in Marketing or Business Management
• Relevant experience in Brand Management, ideally with a strong NPD project management background

Professional competencies

• Strong track record of marketing / innovation within the FMCG industry
• Demonstrated experience in developing innovation pipelines and managing innovation funnels.
• Enthused to work on both high-level strategic projects and also get involved in low-level/day-to-day execution.
• Understanding of, and enthusiasm for small team mentality i.e. high responsibility, accountability and autonomy.
• Knowledge of marketing practice and best practice innovation including agile, design-led thinking.
• Commercial experience within FMCG, successfully launching NPD.

Benefits

• Additional 1% Superannuation
• Flexible / Hybrid working options
• Birthday Day Leave
• Discounted Twinings Co products
• Access to LinkedIn Learning
• Access to ABF Networking, connect, collaborate, and grow across the ABF Group.