Brand Growth Manager: eCommerce & NPD Strategy

Twinings; Australia; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Flexible / Hybrid working options

Birthday Day Leave

Discounted Twinings Co products

Access to LinkedIn Learning

1% Superannuation

Job summary

Twinings is seeking a Brand Manager in Australia to drive growth across priority channels including eCommerce and OOH. Reporting to the Senior Brand Manager, you will manage a broad portfolio of brand activities from portfolio strategy to product changes across Australia and New Zealand.

The role requires a commercially minded, results-driven marketer with strong consumer focus, hands-on execution, and the ability to influence across teams.

Qualifications

• Tertiary qualification in Marketing or Business Management.
• Experience in Brand Management with a strong NPD background.
• Strong track record in FMCG marketing and innovation.
• Ability to balance strategic thinking with hands-on execution.
• Comfortable with agile and design-led thinking.

Responsibilities

• Develop longer-term strategic brand plans for growth channels.
• Lead NPD and product change initiatives with cross-functional teams.
• Create channel-specific ideas and lead in-market delivery of initiatives.
• Partner with Insights to validate NPD opportunities.
• Define success measures and apply test-and-learn to scale.
• Lead commercial forums to align teams and drive execution.

Skills

Brand management

NPD management

FMCG marketing

Agile & design thinking

Cross-functional

Education

Marketing degree

Job description

Twinings is seeking a Brand Manager in Australia to drive growth across priority channels including eCommerce and OOH. Reporting to the Senior Brand Manager, you will manage a broad portfolio of brand activities from portfolio strategy to product changes across Australia and New Zealand.

The role requires a commercially minded, results-driven marketer with strong consumer focus, hands-on execution, and the ability to influence across teams.