Commercial Content Lead

Melbourne Storm Rugby League Club; Melbourne; Hybrid; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Hybrid work arrangement

Gifted leave

Free parking onsite

Gym access and pool access

Parental leave

Job summary

Melbourne Storm is seeking a Commercial Content Lead to own the Club’s Digital Commercial program, crafting partner content with Storm players, coaches and talent across website, app and social channels.

This full-time role requires balancing creativity with commercial outcomes, engaging with partners and athletes, managing multiple campaigns, stakeholders and deadlines in a fast-paced environment.

Qualifications

• Minimum 3 years experience in digital content, social media or a similar role.
• Exposure to commercial partnerships or branded content is a plus.
• Strong knowledge of social platforms and trends within sports media.

Responsibilities

• Lead digital commercial strategy across digital and social channels.
• Create and distribute integrated digital campaigns for commercial partners from brief to execution.
• Collaborate with Commercial team to align partner objectives and KPIs with Club content standards.
• Be the digital content expert in partner meetings and advise on deliverables and schedules.
• Coordinate with players, coaches and staff to produce authentic partner content.
• Oversee the production of campaigns with the digital agency and internal teams.
• Use data and insights to drive content performance and campaign reporting.

Skills

Digital content

Social media

Branded content

Stakeholder management

Education

Marketing, Digital Communications or similar

Job description

• Own and shape the Club’s Digital Commercial program.
• Create standout partner content with Storm players, coaches and talent.
• Grow your career where digital, content, and commercial partnerships meet.

Melbourne Storm is an Australian professional rugby league club playing in the National Rugby League (NRL) competition. It is the only NRL team based in Victoria and has experienced substantial growth and success in its short history.

Our Vision is “to be the best and most respected professional sports organisation in Australia” and we are proud to employ people who share the Club’s vision for performance excellence, both on and off the field.

About the role

This role is a full-time, permanent position. Reporting to the GM Digital, Content and Communications, this newly created role sits within the Marketing, Digital and Data department and works hand-in-hand with the Commercial Partnerships team. As Melbourne Storm’s Commercial Content Lead, you will own the Club’s Digital Commercial program, driving engaging and innovative partner content and deliverables across our website, app and social channels.

Key to success will be the ability to balance creativity with commercial outcomes. You will be confident in the room with partners, comfortable working alongside athletes, and organised enough to juggle multiple campaigns, stakeholders and deadlines in a fast-paced, high-performance environment. If you are a content creator who thinks commercially, this is your chance to make a brand-new role your own.

As the Commercial Content Lead, you will:

The Commercial Content Lead will be responsible for a number of key deliverables across digital commercial strategy, creative content, partner engagement and performance reporting including, but not limited to:

• Lead and evolve the Club’s Digital Commercial strategy across the digital and social channels.
• Lead the creative development and distribution of integrated digital campaigns for Melbourne Storm’s commercial partners, from creative brief through to execution.
• Partner with the Commercial team to understand partner objectives and KPIs, ensuring commitments are achievable while upholding the Club’s content standards.
• Attend partner meetings as the digital content expert, advising current and prospective partners on deliverables, content schedules and production best practice.
• Work with players, coaches and staff to create authentic, integrated partner content.
• Collaborate with the Digital and Content team on the capture, production and execution of commercial content.
• Manage the Club’s digital agency to develop and deliver commercial campaigns.
• Use data and insights to drive content performance, deliver campaign reporting and inform the evolution of the Digital Commercial strategy.
• Lend your digital expertise to key Club campaigns and consumer projects where applicable.

Due to the nature of our industry, this role will be required to work on game days and at nominated Club events, which will require some weekend and evening availability, and some occasional travel.

The successful candidate will possess:

• Minimum 3 years experience in digital content, social media or a similar role, ideally with exposure to commercial partnerships or branded content.
• Relevant tertiary qualifications in Marketing, Digital Communications or similar
• Proven experience in growing audiences
• Strong knowledge of social platforms and trends within the sports media industry.
• Proven ability to manage multiple stakeholders, projects and deadlines with accuracy and attention to detail.

What we offer

• Flexibility with hybrid office / WFH arrangements
• Access up to six additional days of gifted leave each year
• Free parking onsite
• State of the art gym access and pool access
• Paid Parental Leave for Primary and Secondary Caregivers
• Free access to all Melbourne Storm home games + additional tickets for friends and/or family.
• Tickets to Storm Player of the Year Award, Life Members Dinner, and many other Club events
• Dedicated internal employee Wellbeing and Engagement program
• Discounts from Storm partners
• Access to an annual Flu Vaccine and skin checks
• Internal Professional Development opportunities

Applications close 5pm on Friday 13 November 2026.

Melbourne Storm values diversity and inclusion and we embrace individual difference. We encourage all suitable applicants to apply for this role, including First Nations peoples, even if you don't meet all of the selection criteria.

Please note that the successful candidate will need to meet NRL accreditation requirements, and all employment is subject to a National Police Record clearance and valid Working with Children Check. Our organisation is committed complying with Child Safety Standards

We regret that we are unable to accept recruitment agency applications.